Bluesky Now Lets You Post Videos Up to 10 Minutes Long
Bluesky has increased its maximum video length to 10 minutes and raised the file size cap to 300MB, the platform announced on August 26, 2026. The company also reported that video uploads are now 2-3x faster than before. (Engadget)
The change is part of a steady increase in Bluesky's video capabilities. Videos were originally capped at 60 seconds. On March 10, 2025, Bluesky began allowing uploads up to three minutes long, alongside the release of version 1.99 of the app. (TechCrunch; Bluesky) The current 10-minute limit was previewed in late July 2026, when a Bluesky engineer outlined plans to raise the default file size limit to 300MB, which accommodates roughly 10 minutes of video at standard quality. (Bluesky)
Bluesky runs on something called the AT Protocol, which is an open network. Think of it like email: many different apps can connect to the same shared network, not just one company's app. Because the video improvement was made at the network level, other apps on the network, including Bluescreen, Reelo, and Skylight, can also host longer videos following the update. (Engadget)
The new 10-minute limit puts Bluesky on par with TikTok, which also allows uploads up to 10 minutes. Meta's Threads caps video at five minutes. X allows free users 140 seconds, while paid subscribers can upload hours-long videos up to 16GB in size. (Engadget)
The video expansion comes during a period of significant growth and change for Bluesky. The platform has grown from 13 million to over 43 million global users since its Series A funding round, and raised $100 million in Series B funding in April 2025, led by Bain Capital Crypto. (Bluesky) In March 2026, Jay Graber stepped down as CEO and moved to the role of Chief Innovation Officer. Toni Schneider, who had been serving as interim CEO since that transition, was named permanent CEO on July 10, 2026. (Bluesky)
Bluesky has also been working to expand its network beyond short posts. The company partnered with blogging platforms Offprint, Leaflet, and pckt.blog to offer 25% off annual plans for summer 2026. The platform experienced service interruptions in April 2026 due to an ongoing DDoS attack. (Bluesky)
The broader context here is that video has become a major area of competition among social platforms. What matters is not just how long a video can be, but the combination of length, file size, upload speed, and how well the underlying system handles large volumes of media. Bluesky chose to raise the storage limit across its entire shared network rather than build a separate video system just for its own app. That means any app connected to the network benefits, which sets this apart from a typical feature update on a closed platform. Whether other apps will build good video experiences on top of this is still an open question, but the foundation is now there.
The 2-3x upload speed improvement, if it holds up as more people use the platform, matters more for keeping users than the length increase itself. The difference between a 60-second limit and a 10-minute one matters to content creators deciding where to post. The difference between a 90-second upload and a 30-second one is felt by every single user who shares a clip. Whether that speed improvement holds up as user numbers and video volume keep growing will be the real test.
