Snap Is Launching Its $2,195 Computer Glasses on Sept. 16
Snap will formally launch its Specs glasses in Los Angeles on September 16, priced at $2,195. The glasses add digital images on top of the real world, so you see useful information in front of you. CEO Evan Spiegel is expected to start his talk at 4PM PT that day, in an event Snap calls the official debut of the device Engadget.
The price is set. Spiegel has called Specs a "wearable computer," different from other companies' AI glasses. Snap has described it before as a very powerful computer built into a lightweight pair of glasses.
Snap said the September 16 talk will give the first detailed look at SPECS and will show AI help and work tools Snap. People can watch at specs.com/launch. Snap has not yet explained what software it runs, how you control it, or how apps work on it.
Snap first showed Specs at Augmented World Expo earlier in 2026. Spiegel led AWE USA 2026 with a talk titled "Making Computing More Human." Snap then introduced the Specs glasses in June 2026 Bloomberg.
Pre-orders opened at SPECS.COM, with a $200 deposit you can get back Snap.
Spiegel has said the glasses are part of the company's long-term plan Reuters. He has also called Specs a leapfrog advancement, a jump ahead rather than a small update.
The bigger picture here is that $2,195 plus a deposit is not meant for most shoppers. It is aimed at teams that can pay early to learn a new type of computer and test if it makes work tasks simpler.
In my view, Snap uses "wearable computer" to say its glasses work on their own, unlike simpler AI glasses that borrow power from a phone or the internet. If that proves true on September 16, builders will want to know how easy the tools are to use, how to fix bugs, how permissions work, how apps run in the background, and how outside developers can use the AI help.
What this makes possible, if Snap follows through, is a clear chance for work leaders to judge AR for jobs. With a public launch, a public price, and a promised deep dive, they can start to plan. The next step is to see what September 16 shares about what it can do, its limits, and when it will be available.
