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Garmin's New $99 Fitness Band Has No Screen and No Subscription

Martin HollowayPublished 2w ago4 min readBased on 5 sources
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Garmin's New $99 Fitness Band Has No Screen and No Subscription

Garmin announced the Cirqa Smart Band on July 21, 2026. It costs $99.99, requires no monthly subscription, and is available now through Garmin's online store (The Verge).

The Cirqa does not have a screen. Instead of checking data on the band itself, you look at everything on your phone using the Garmin Connect app. The band has one button on the side that you can set to start your favorite workout. It can also detect activities automatically (Garmin Newsroom).

The sensors inside track your heart rate, blood oxygen level, skin temperature, and movement, all day and night. Blood oxygen tracking means the band measures how much oxygen your blood is carrying, which can be useful for spotting breathing issues during sleep. Garmin says the combination of these sensors can help detect conditions like asthma and sleep apnea. Each morning, you get a summary of your sleep stages, breathing, and overnight heart rate, combined into one sleep score. Skin temperature tracking also allows menstrual cycle tracking, including period predictions and estimates of when ovulation occurred.

The band also includes two features Garmin already offers on its other devices: Body Battery, which estimates your energy level throughout the day, and stress tracking (Garmin Newsroom). Through the phone app, you can see your training progress, how effective your workouts are, and how ready your body is for the next session. The band supports over 80 activity types, from running to yoga. The battery lasts up to 10 days between charges.

The Cirqa comes with an adjustable fabric strap in several colors. You can wear it on your wrist or higher up on your arm, which some people prefer during workouts or sleep. The product number is 010-04675-13.

The $99.99 price and the no-subscription policy put the Cirqa in direct competition with two other companies, as The Verge noted: Whoop and Fitbit. Whoop's 5.0 band costs $199 per year on a subscription model. Google's Fitbit Air costs $99 for the device, but offers an optional Google Health Premium subscription at $99 per year on top of that. Garmin's message is simple: you pay $99.99 once and you are done.

This matters because the screen-free band market has been built around subscriptions. Whoop's entire business model treats the band as a way to sell you a recurring data and coaching service. Fitbit, now owned by Google, adds its own paid tier on top of cheaper hardware. Garmin is going the opposite direction: one purchase, all features included, using its existing Garmin Connect app rather than locking features behind a paywall.

Garmin is based in Olathe, Kansas, and its stock trades on the New York Stock Exchange under the symbol GRMN (PR Newswire). The company has been making wearables for a long time, including GPS sports watches, cycling computers, and aviation and marine electronics. The Cirqa is a new kind of product for Garmin, which usually sells higher-priced devices like its Forerunner and Fenix watches. A fabric-strapped band with no screen under $100 is new territory for the company.

The lack of a screen is the most important thing to understand about the Cirqa, and it comes with trade-offs. Since you need a phone to see any of your data, you cannot glance at your wrist for real-time workout stats, notifications, or pacing during a run. If your main goal is to track your health over time and look at the results later, that is a fair trade for a 10-day battery and a lower price. If you are an athlete who needs to see numbers on your wrist during training, the Cirqa works better as a second device alongside a watch, not as your main one.

The wider picture here is that the cost of good health tracking keeps dropping. Features like sleep apnea detection, stress tracking, and menstrual cycle prediction used to appear only on devices costing $300 or more. Now they are on a $99 band. Whether that is because the parts have gotten cheaper, because Garmin can spread its software costs across many products, or because the company feels pressure from subscription-based rivals is something the announcement does not explain. But the trend is clear: comprehensive health tracking is becoming more affordable, and over time that is a positive development for anyone who wants to understand what is going on with their body without spending hundreds of dollars.

The Cirqa is available now through Garmin's online store.