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Labour Overtakes Reform UK in Polls for First Time Since March 2025, as 'Burnham Bounce' Reshapes the Race

Elena MarquezPublished 3d ago5 min readBased on 16 sources
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Labour Overtakes Reform UK in Polls for First Time Since March 2025, as 'Burnham Bounce' Reshapes the Race

Labour has overtaken Reform UK in national voting intention polls for the first time since March 2025, with three separate surveys conducted after Andy Burnham entered Downing Street showing the governing party level with or ahead of its right-wing challenger. The shift, already being called the "Burnham bounce," comes barely two weeks after Burnham became Britain's seventh prime minister in a decade on July 20, 2026. Reuters reported the catch-up on July 28, attributing it to polling from More In Common, YouGov, and Sky News.

The numbers paint a consistent picture across pollsters, though the precise margins vary. A More In Common poll reported on July 28 placed Labour at 28% and Reform UK at 24%. A Sky News survey found a Burnham-led Labour Party on 30%, ahead of Reform UK on 27%. YouGov's 26-27 July fieldwork, conducted for The Times and Sky News, showed the two parties tied at 22% each, with the Conservatives close behind on 21%. YouGov described that result as an "effective tie between the three largest parties." The Guardian and the Telegraph both reported the overtake on July 27, with the Telegraph adopting the "Burnham bounce" label. The Guardian framed it as Labour's first poll lead over Reform in more than a year.

The trajectory matters as much as the snapshot. YouGov's own published polling on its domain across July never showed Labour overtaking Reform UK outright: the gap moved from Labour trailing by five points on 12-13 July (Reform 24%, Labour 19%), to trailing by two points on 22-23 July (Reform 23%, Labour 21%), to the 22-22 tie on 26-27 July. YouGov fieldwork from mid-July had Reform leading by five, with the Conservatives also at 19% and Labour tied for second. Opinium's polling tells a parallel narrowing story: Reform led by seven points on 17 June (27% to 20%), by six on 1 July (26% to 20%), and by just one point on 15 July (23% to 22%). Opinium noted that Reform's score was its lowest since 2024. An earlier Ipsos poll published on July 3 still had Reform at 26% and in the lead, but found Burnham preferred as prime minister over both Nigel Farage and Kemi Badenoch.

Burnham was elected Labour leader on July 16 and became prime minister four days later. Reuters noted his longstanding nickname, the "King of the North," a reference to his tenure as mayor of Greater Manchester. According to the Guardian's "Today in Focus" podcast, hosted by Lucy Hough with senior political correspondent Peter Walker and published on July 28, Burnham's first two weeks in No 10 produced major announcements on the cost of living and on localised education aimed at reducing youth unemployment. The Guardian podcast also reported that a social care announcement from the Burnham government is expected soon.

The polling convergence between Labour and Reform UK is not purely a Burnham effect, at least not entirely. Opinium's 7 July polling suggested that negative headlines around Nigel Farage were already beginning to weigh on Reform's standing before Burnham entered Downing Street. The Conservatives, meanwhile, have been climbing steadily: from 19% in the 12-13 July YouGov poll to 21% by 26-27 July, and Opinium recorded the party at 19% on 1 July, its highest since April 2025. The picture is one of a previously dominant Reform UK lead compressing from multiple directions simultaneously.

The broader context here is a British electorate that has churned through seven prime ministers in ten years, with party allegiances that appear more fluid than at any point in recent memory. YouGov's "Big Voter Study 2026," published on July 13, explicitly examined how durable Reform UK's electoral coalition is, two years on from the 2024 general election. The answer the polling firms are now delivering is that the coalition remains real but is no longer consolidating. Whether the Burnham bounce hardens into a durable lead, or whether it reflects the familiar honeymoon that incoming prime ministers receive, will depend on what the social care announcement and subsequent policy moves deliver in substance. For now, what is verifiable is that the polling gap has closed, that three independent pollsters confirm it, and that the compression began before Burnham took office but accelerated sharply once he did.