Pinterest Now Lets Creators Link Their Amazon Storefronts Directly to Their Profiles

Pinterest launched a new feature on June 10, 2026 that connects creator accounts to Amazon Storefronts, according to the Pinterest Newsroom. The feature lets creators show their Amazon product collections directly on their Pinterest profile, making it easier for visitors to browse and buy what the creators recommend.

How It Works

Think of it this way: when someone visits a creator's Pinterest profile, they now see not just Pins and boards, but also a section showing the creator's entire Amazon Storefront. That storefront is the same curated collection of products the creator maintains on Amazon itself. Creators set this up once through their Pinterest Business account settings, and then the Amazon section appears automatically on their profile.

This is separate from another tool Pinterest already offers. For years, creators have been able to tag individual products in Pins with special links that earn them a small commission when someone buys. This new feature works differently — instead of linking one product at a time, it displays an entire collection all at once.

Building on an Older Tool

Pinterest and Amazon have worked together on commerce for several years. Back in October 2021, Pinterest let US creators link to Amazon products directly within the Pins tool itself, using special affiliate links. The new Storefront feature builds on that foundation, moving from tagging individual products to connecting an entire Amazon account.

The practical difference matters for creators who sell many products. Before, they had to tag each product one by one in Pinterest. Now, they can link their entire Amazon Storefront once, and any changes they make on Amazon show up automatically on Pinterest.

Why This Matters

We have seen social platforms follow a similar pattern over the past decade. When Instagram, YouTube, and TikTok added shopping features, they started with simple affiliate links and gradually built deeper connections to where creators already sell. Pinterest is following the same path — the individual product links from 2021 were the first step, and this Storefront connection is the next.

For creators who already sell through Amazon, the value is straightforward. Pinterest becomes a place where their potential customers can discover them and see what they recommend, without the creators having to build a separate online shop or upload products twice. For Pinterest as a company, it keeps creators using the platform more regularly and builds a stronger relationship with them.

What This Changes

Creators who maintain Amazon Storefronts now have a simpler way to feature that inventory on Pinterest. Any Pinterest visitor — not just their followers — can see their Storefront when they visit the creator's profile, which means it can also appear in Pinterest's search results and recommendations.

For companies that hire creators to promote products, this integration makes it slightly easier to track where sales come from. But there is still a gap: Amazon has its own sales reports, and Pinterest has its own reports, and they do not currently share a single combined view. That matters if a brand wants to measure whether a creator partnership actually drives sales.

The feature is currently available to US creators only.

Looking Ahead

The immediate change is simple: a new button to connect Amazon in Pinterest's business settings, and a new section on creator profiles. The bigger picture — looking at what this means over time — is that Pinterest seems to be positioning itself less as a place to buy directly and more as a discovery layer that points people toward places where creators already sell.

For the large number of creators who already use Amazon to sell products, this positioning makes sense. But whether it actually leads to more sales for creators, compared to just using the old affiliate link system, will depend on how prominently Pinterest highlights these Storefront sections in search results and recommendations. That is the key question worth watching.