Kodak just released a new product called the Charmera Millennium Edition — a small working camera that attaches to your keychain. It costs $34.99, and here's the catch: you don't know which design you're getting until you open the box, according to The Verge.

There are seven different designs to collect. Each one features the look and feel of the early 2000s — bright, clunky plastics, bold colors, and chunky pixel patterns that were everywhere back then. Think of it like how fashion sometimes brings back styles from decades ago.

The mystery-box approach comes straight from the collectible toy market, where you buy a sealed package without knowing what's inside. But here, instead of just getting a plastic figure, you're getting an actual camera that takes real pictures.

It's worth knowing that Kodak itself doesn't manufacture every part of these cameras. The company licenses its famous name to other manufacturers for products like this. So the Kodak brand is more about the design and marketing than about Kodak engineering the technology inside.

Some countries have raised concerns about mystery boxes because they work a lot like gambling — you're spending money without knowing what you'll get. Belgium and the Netherlands have looked into putting rules around this kind of purchasing. If you wanted to collect all seven Charmera designs, you'd probably end up spending much more than $34.99, since you might buy several boxes before getting the ones you don't have yet. This could become an issue depending on where the product is sold.

Y2K nostalgia has been popular for a while now. Fashion, music, and gadgets all keep bringing back that early-2000s style. The interesting thing is that many people buying these products weren't actually around in 1999 or 2004 — they just like the look. For them, it's more about personal style than remembering the past, which actually makes these products appeal to more people than they would if they only targeted folks with direct memories.

At this price point, the Charmera sits in the impulse-buy zone — cheap enough that you might grab one without thinking too hard about it. The blind box setup and seven different designs are meant to keep you coming back for more.