Dyson Made a Toothbrush That Also Scans Your Mouth — and It Costs $500
Dyson used its annual "Dyson Unveiled" event at IFA 2026 in Berlin on September 3, 2026, to launch the CameraJet, a $500 three-in-one toothbrush and flosser that scans the user's mouth Engadget. The product was shown alongside new vacuums, purifiers, and robotics, and was revealed by James Dyson, who opened the presentation at 4:30 PM CET (10:30 AM ET) Engadget.
IFA Berlin calls itself "the world's largest tech event connecting consumer electronics, home appliances and future tech" IFA Berlin. The 2026 edition opened with its Media Days on September 2, with keynotes, product launches, and live demonstrations scheduled for September 3 IFA Berlin. Dyson's own event page described "Dyson Unveiled 2026" as the company's annual Berlin showcase for "the next generation of Dyson machines and future inventions" Dyson.
The CameraJet is the standout device. It does three things: brushes your teeth, flosses them, and uses a small camera to scan the inside of your mouth. The $500 price is well above any conventional electric toothbrush on the market and above most consumer dental devices. Dyson did not detail how detailed the scans are, how the images are processed, or whether the data stays on the device or gets sent to the cloud, as covered in the live blog Engadget.
This is not Dyson's first step outside its core business of vacuums and air purifiers. The company has spent more than a decade applying its expertise in motors, airflow, and sensors to new consumer problems. In 2020, Dyson launched the Corrale hair straightener at a London demo event The National. The Dyson Zone headphones, announced with full specifications in July 2023, paired noise cancellation with a visor that filters air using K-Carbon (potassium-enriched carbon) filters, which target acidic gases including NO2 and SO2 and capture 99% of particles as small as 0.1 microns over a 50-hour battery life Dyson. More recently, in May 2026, Dyson introduced the Find+Follow Purifier Cool, which uses AI to sense when people are in the room and direct airflow toward them NatLawReview.
At last year's Dyson Unveiled in Berlin, James Dyson presented 11 new and upgraded products, including the PencilVac, described as the world's slimmest vacuum Dyson. The 2025 event also featured cordless vacuums, robot vacuums, purifiers, fans, and heaters Dyson.
The CameraJet moves Dyson into a product space with no direct precedent in its lineup. The Corrale extended the company's hair-care line. The Zone extended into wearable audio and personal air filtration. The CameraJet moves into oral health and, by putting a camera inside a dental device, into territory that borders on consumer medical products. The scanning feature suggests some form of computer analysis applied to teeth and gums, though the specifics were not detailed in the launch coverage.
A reasonable question is what the scanned data is actually for. Dental imaging is normally handled by clinical equipment and trained professionals. A consumer device that takes pictures inside your mouth would need to make that information useful, presumably through an app that identifies problem areas, tracks plaque buildup or gum recession over time, or flags issues for a dentist visit. Without those software and data-handling details, the $500 price is hard to evaluate against alternatives. The live coverage did not address whether the CameraJet is meant to connect with dental professionals or work on its own as a consumer device Engadget.
The broader pattern here is that Dyson's most distinctive products combine its engineering skills in unexpected ways. The Zone put together audio and air filtration. The CameraJet puts together oral care and imaging. The risk with these all-in-one devices is that each individual function has to be as good as a competing product that does only that one thing. A toothbrush that also flosses and scans has to compete with dedicated water flossers from brands like Waterpik, with imaging tools used in dental clinics, and with electric toothbrushes from companies like Oral-B and Philips Sonicare. Dyson's track record suggests the motor and airflow engineering will hold up. The open question is whether the camera and software side of the CameraJet is just as strong.
The 2026 IFA event continues through the week. Dyson's full product lineup from the Unveiled presentation, including the new vacuums, purifiers, and robotics mentioned alongside the CameraJet, is expected to appear on the company's site in the coming days.
