Bunny.net has made its DNS service free. For most people, that name means nothing. But for people who build or run websites, it removes an annoying cost.

Think of DNS like a phone directory. When you type a web address into your browser—say, google.com—your computer doesn't know where that site actually lives. It sends a quick question to a DNS server: "Where is google.com?" The DNS server answers with the address of Google's computer, and your browser connects. This happens in milliseconds, behind the scenes, every time you visit a website.

Bunny.net is a company that helps websites load faster by spreading their content across servers in cities around the world. That way, if you're in London and visit a U.S. website, the content comes from a London server instead of traveling all the way from America. It's faster.

Now Bunny is offering to run your DNS service for free. Competitors like Cloudflare and Amazon offer free DNS too, but Bunny's new move matters because of what it enables.

If you already use Bunny to speed up your website, adding their DNS service means you pay one company instead of two. More importantly, one company can see all your traffic in one place: where your visitors are, how fast your site is loading, whether something has broken. When everything is scattered across different vendors, figuring out where a problem comes from is harder.

Bunny has been following this playbook for a few years. In 2022, it cut the price of its file storage service drastically—much cheaper than what Amazon or Google charge. In 2024, it released a tool to help WordPress site owners set up its speed-boosting service without technical work.

The pattern is clear: Bunny prices its core services aggressively, makes them work easily with existing tools, and tries to let a developer or small business operator run everything from one dashboard.

There is something worth considering, though. Free DNS costs Bunny real money—they have to run and maintain servers in many countries, keep them secure, and handle abuse. The bet is that people who use free DNS will eventually buy or expand their paid services. That works as long as the company grows and costs stay manageable. But history shows that model can break when the business matures or the cost of running infrastructure rises. Bunny is betting it won't be a problem, but no one can be certain.

For website owners already using Bunny, the next step is simple: move your DNS to Bunny too. For people shopping around for a platform, Bunny just became a more attractive option because switching costs are lower and everything can run in one place.