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Popular TV Tracking App Is Shutting Down. Here's What's Happening.

Martin HollowayPublished 3w ago3 min readBased on 1 source
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Popular TV Tracking App Is Shutting Down. Here's What's Happening.

TV Time, an app used by millions of people to keep track of TV shows they watch, will be removed from app stores on July 15, 2026 TechCrunch. One of the app's original creators, Antonio Pinto, is now building a new app called Bingers to replace it, with plans to launch by the end of July.

Pinto originally created the app in 2016 and sold it to a company called Whip Media. The shutdown is not because users stopped using it. Instead, it's a money problem. The app costs a lot to run — maintaining the servers that store everyone's viewing history is expensive. The premium paid subscription brought in enough revenue to cover only about 10% of those server costs. Whip Media decided it was no longer worth paying for the rest, and shifted its focus toward artificial intelligence products instead.

Users have reacted strongly. Over 25,000 people signed a petition on Change.org asking Whip Media not to shut down the app. Pinto announced his new app, Bingers, on his own website at bingers.app/history, positioning it as a new home for TV Time users who want to keep tracking their shows.

Here's the most important part: when you switch to Bingers, you won't lose your viewing history. The new app will let you import all your data — every show you logged, every rating you gave — from TV Time. This matters because an app like this is only valuable if you have years of data showing what you've watched. Starting from scratch with a blank slate would feel pointless to most users.

How is this transfer even possible? It's because of a European privacy law called GDPR. That law says companies have to let you download your personal data in a format you can move elsewhere. Whip Media built this export feature to follow the law, and now Pinto's new app can use it to bring users across.

The money problem Pinto described is common for apps like this. Apps that track TV, fitness, or books tend to attract lots of active users, but most people don't want to pay a subscription. The costs for running the app keep going up as more people use it, but the money coming in stays low. Eventually, the company running the app gives up.

Bingers will face the same problem TV Time did, unless Pinto figures out a different way to make money or run the app cheaper. Right now, he hasn't explained how his new version will be different. But he does have one advantage: thousands of users are already waiting for him, actively looking for a place to go when TV Time closes.

One thing to watch: the data export feature needs to stay working through July 15 and beyond. If users can't download their histories before the app disappears, the whole plan falls apart. The reporting available doesn't make clear whether there's a specific deadline or grace period for exporting data.

This situation follows a familiar pattern. A small creator builds an app that becomes popular. A bigger company buys it. The app doesn't make enough money, the company loses interest, and the original creator tries to rebuild the community elsewhere. Whether Bingers succeeds will depend mainly on whether Pinto has figured out how to actually make the economics work — something TV Time never managed to solve.

Bingers launches before the end of July. That will be the real test of whether the users follow.