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The Conservative Leader's New Challenge: How Do You Attack a Prime Minister People Like?

Elena MarquezPublished 2w ago4 min readBased on 15 sources
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The Conservative Leader's New Challenge: How Do You Attack a Prime Minister People Like?

Kemi Badenoch, the leader of the Conservative Party (which is currently in opposition, meaning it is not the party in government), gave her first big speech since Andy Burnham became prime minister on 23 July 2026. She spoke from a rooftop terrace in central London. The speech showed a clear change in tone. Badenoch had previously made fun of Burnham, calling him "a pair of eyelashes and a black T-shirt." That comment went viral after Burnham responded on X, the social media platform (The Guardian).

Badenoch opened with a careful concession: "So, Andy Burnham seems like a nice guy." That was a big shift. Before Burnham took office, she had called him a "people pleaser," said his plans were "airy fairy," and warned he was in for a "rude awakening" (BBC News). The change in tone reflected what a senior Conservative admitted: Badenoch needs to adjust because Burnham is "much more likable" than the previous prime minister, Keir Starmer, and "comes with a fair degree of popularity" (The Guardian).

In the speech, Badenoch focused on two things: money and ambition. She described Burnham's approach as "cap one price and send the bill somewhere else," meaning he makes popular moves but someone else ends up paying. She called him a prime minister "with small answers to big problems" and challenged him to promise no new tax increases (YouTube). She had already tested this attack the day before, telling Sky News presenter Cathy Newman that Burnham's first policy was "falling apart" over funding questions (Instagram).

Burnham, who was previously the mayor of Greater Manchester, replaced Keir Starmer as prime minister. He became Britain's seventh prime minister in ten years (Reuters; AP News). He promised a 10-year plan to bring back political stability (AP News) and said he would create a new economic model and reshape Britain's politics (Reuters). One of his first actions was cutting taxes on electricity bills to lower energy costs (Reuters). He also appointed John Healey, a long-time Labour Party figure, to a senior role (YouTube).

Badenoch's challenge goes beyond just finding the right words. Luke Tryl, who runs the UK branch of the polling firm More in Common (a group that surveys public opinion), has become a key voice in discussions about how public attitudes are shifting. The senior Conservative's admission about Burnham's likability reflects real worry inside the party that attacking aggressively may not work (The Guardian).

Badenoch has shown she can be fierce when it counts. She previously gave a speech attacking Rachel Reeves, who was then the chancellor (the government's top finance official), over her budget plan. The Guardian called her performance "almost startling ferocity" (The Guardian; BBC News). That worked because Reeves had laid out specific spending and tax proposals that Badenoch could attack one by one. Burnham's agenda is different. It is built around broad ideas like a "new economic model" and a 10-year stability plan, which are too general to pick apart line by line.

The speech fits a pattern in Badenoch's leadership. She now holds regular press conferences and long media Q&A sessions, often without a specific new policy to announce (The Guardian). Since becoming leader, she has given several major speeches to define her ideas: "Rebuilding Trust" in January 2025, "Equality under the Law" on 9 June 2026, and a speech called the "New Economic Revolution" calling for a high-growth, low-immigration economy. She also launched the Policy Renewal Programme, described as the largest policy review in a generation, and has called for more defence spending paid for by cuts to welfare (Conservatives.com).

The broader picture is that Badenoch's shift from mocking Burnham to calling him "a nice guy" suggests the Conservatives realise the political situation has changed. Starmer was unpopular, which made him an easy target. Burnham has high approval ratings and is positioning himself as a centrist — cutting electricity taxes, appointing experienced people like Healey, and promising a decade of stability. That leaves fewer openings for the kind of personal attacks that worked before.

Her fiscal attack may have a better chance of landing. Burnham's electricity tax cut and his wider spending plans raise the question Badenoch is pushing hardest: who pays? Her phrase "cap one price and send the bill somewhere else" is meant to plant doubt in voters' minds before Burnham's programme has been around long enough to be judged on results. Whether this works depends on whether the Conservatives can offer a believable alternative. The Policy Renewal Programme is Badenoch's chosen tool for building one. The rooftop terrace speech was, in effect, the opening argument in a parliament where the Opposition leader must prove she can both damage a popular prime minister and put together her own plan for government.