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Google's New AI Search Can Now Do Things for You—Here's What That Means

Martin HollowayPublished 2d ago4 min readBased on 1 source
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Google's New AI Search Can Now Do Things for You—Here's What That Means

Google's New AI Search Can Now Do Things for You—Here's What That Means

Google has rolled out a new version of its AI search feature to more than 180 countries around the world. What sets this version apart is that it can now do tasks for you—not just find information. The feature is currently available to people who pay for Google AI Ultra, a premium subscription, and it works through an experimental program called "Agentic capabilities in AI Mode."

Until now, when you searched for something, Google found and showed you results. With these new capabilities, you can ask AI to actually complete tasks. For example, you could ask it to book a restaurant reservation, and the AI would navigate the restaurant's website, enter your information, and complete the booking—all without you having to do it yourself.

How Google Is Rolling This Out Worldwide

Google started by launching this AI feature in the United States, India, and the United Kingdom. Now it's available in more than 180 additional countries and territories. All these versions work with English-language searches for now, though Google is working on versions that support other languages.

Rolling out this technology carefully matters because it touches different rules and laws in different countries. When AI is actively booking reservations and filling out forms on restaurants' websites, Google needs to make sure it's following local data protection laws and working properly with businesses in each region.

Why This Is Harder Than Regular Search

This type of AI is more complicated than traditional search because it has to do real work on the internet, not just find information. Think of it like the difference between a librarian telling you where to find a book versus actually going and getting it for you, checking it out at the desk, and bringing it back to your house.

When the AI tries to book a restaurant, it has to fill out forms, click buttons, and handle unexpected problems—like when a website shows one of those "prove you're human" security checks. If something goes wrong, the AI needs to either fix it or explain to you what happened so you can step in.

Because of this complexity, using this feature costs Google more money in computing power than a regular search does. That's one reason Google is keeping it available only to people paying for the premium subscription right now.

Starting with Restaurant Reservations

Google chose to begin with restaurant bookings because they're relatively simple and low-risk. Booking a table doesn't involve a lot of money, so people feel comfortable letting AI handle it. It's also the kind of task with clear steps: pick a restaurant, choose a date and time, enter your name, and confirm.

This choice follows a pattern we've seen before with other technologies. Voice assistants like Alexa started by answering simple questions, then moved to controlling your smart lights and thermostats. Mobile payment apps started with small coffee purchases before people trusted them with larger transactions. The principle is the same: prove the technology works in low-stakes situations before asking people to trust it with bigger tasks.

What Could Come Next

Once Google gets confident that restaurant bookings work reliably, the same system could handle other tasks: booking airline tickets, scheduling doctor appointments, or buying things online. All of these follow similar patterns of filling out forms and completing transactions.

The broader technology industry is moving in this direction. Other companies like OpenAI and Microsoft are building AI assistants that can interact with websites and carry out tasks. The competition is not really about who thought of the idea first—it's about who can make it work reliably without making mistakes.

The Privacy Question

There's something worth noting about how this works: the AI is not just looking at information, it's taking actions on your behalf across websites that Google doesn't own or control. Every time it books a restaurant or fills out a form, it leaves traces—data about what you're doing, what you like, where you eat.

Google's existing data about you—your search history, your location, your restaurant preferences—helps its AI make better booking decisions. But it also means this feature handles more of your personal information across more places than traditional search does.

What Happens Next

By offering this feature in 180+ countries, Google gets to see how people in different places use it and where problems pop up. This real-world testing will help the company improve the technology before rolling it out more broadly.

The subscription model also gives Google a way to manage costs. Agentic tasks are expensive to run because they require lots of computing power. Keeping it as a paid feature for now means the company doesn't have to run it for everyone while it's still being perfected.

The restaurant reservation feature might seem narrow, but it's the foundation for something bigger. If Google can make this work reliably, the same approach could eventually handle booking flights, scheduling appointments, and managing other parts of your life online—all through a search box. That's the real story here: a shift in what search engines can do, moving from answering questions to actually getting things done for you.