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Why BTS Is Sitting Out the Grammys This Year

Elena MarquezPublished 2d ago4 min readBased on 8 sources
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Why BTS Is Sitting Out the Grammys This Year

BTS will not submit any music for consideration at the 69th Grammy Awards, a decision reported on July 29, 2026, that has been described as a protest against the Recording Academy's newly created Best Asian Pop Music Performance category (The Korea Times).

The Best Asian Pop Music Performance category was announced on June 16, 2026, as part of a broader set of rule updates for the 2027 Grammy Awards cycle — the 69th ceremony (Grammy.com). Five new categories were introduced in total alongside it. The Asian pop category recognizes artistic excellence in Asian pop music performances originating from or widely popular across Asia. Per the Recording Academy's own awards updates page, the category is limited to singles or tracks, vocal only — not full albums or instrumental works (Grammy.com). Grammys CEO Harvey Mason Jr. discussed the new category in an interview on grammy.com, describing it as a globally focused addition (Grammy.com).

BTS's decision comes about four months after the group released "Arirang," their comeback album, in March 2026. The New York Times reviewed the album on March 23, noting that it arrived with "huge commercial expectations" but that the group "made room for artistic experimentation" (The New York Times). The album's credits include Australian electronic producer Flume, American DJ Diplo, and Spanish singer-producer El Guincho — a mix of artists from different genres and continents that breaks from the usual K-pop collaboration pattern (The New York Times). The Times also ran live coverage of BTS's comeback show on March 21, 2026, showing how big the release was as a media event on its own.

The non-submission decision means that "Arirang" and any associated singles will not appear on Grammy ballots in any category — not in the new Asian pop field, and not in general categories like Record or Album of the Year, which have historically been the pathways through which K-pop acts have sought Grammy recognition.

The broader context here is a structural tension that has shadowed the Grammys' relationship with non-Western pop for years. The Recording Academy's creation of a dedicated Asian pop category was, by Mason's own framing, an attempt to broaden the institution's global lens. For some industry observers and artists, however, a region-specific category can read as a way of setting non-English-language pop to the side instead of letting it compete in the general categories where the highest prestige lives. Think of it as being invited to a party but seated at a separate table. BTS's apparent refusal to engage with the category, if indeed that is the motivation as reported by The Korea Times, would be the most visible pushback against that approach to date.

There is also the question of what the category's eligibility rules communicate. By restricting the field to singles or tracks and to vocal performances, the Recording Academy has drawn a relatively narrow boundary around what counts as awardable Asian pop. An album like "Arirang," which was specifically noted by the Times for its artistic experimentation and which carries production credits spanning three continents, would be eligible only at the track level — not as a full album project. Whether this limitation factored into the non-submission decision is not stated in the available reporting. But the mismatch between the category's scope and the kind of work BTS produced on "Arirang" is visible regardless of intent.

The 69th Grammy Awards ceremony has not yet taken place. BTS's non-submission is an active decision about eligibility for an upcoming cycle, not a response to a nomination outcome. Whether other Asian pop acts will follow BTS's lead, or whether the category will attract strong participation from the broader Asian pop ecosystem, is an open question as the submission window proceeds.

What is certain is that the most commercially prominent act in Asian pop has chosen to sit out the Grammys' first cycle with a category designed to recognize exactly that field. That choice — whatever its precise reasoning — introduces a layer of friction into a category the Recording Academy positioned as an expansion of its global reach.