Martha Stewart's New App Uses AI to Help You Manage Your Home

A new app called Hint, co-founded by Martha Stewart, launched on iPhone on July 29, 2026. The app uses artificial intelligence to help homeowners keep track of everything about their house — from maintenance schedules to insurance documents. The startup raised $10 million in early funding from a firm called Slow Ventures and is available on the Apple App Store at hinthome.com TechCrunch.
Here is how it works. You type in your address, and Hint gathers publicly available information about your home — property records, local weather, soil data, and utility information. That creates a baseline picture of your house. Then you can upload your own files, like inspection reports, warranties, mortgage documents, insurance policies, and receipts. Once everything is in the app, you can ask it questions in plain language and get answers based on all that information TechCrunch.
Hint uses that profile to offer insights about things like soil conditions under your foundation, air quality, drought and flood risks, home insurance rates, and energy usage. You can also upload photos of your appliances, and the app will walk you through maintenance tasks and answer how-to questions. It sends push notifications with personalized maintenance reminders based on your specific home, rather than sending generic seasonal tips TechCrunch.
The company has three co-founders. Yih-Han Ma is the CEO. Kyle Rush, based in New York, is the CTO. Martha Stewart is the third co-founder. Stewart owns a stake in the company but has not invested her own money. Her role is hands-on, not just for show. Rush said he visits her about twice a week to get feedback on the app, and that she focuses on accuracy of home and soil content, design, branding, and language TechCrunch.
Hint was originally started in 2024 as a tool to help homeowners find government incentives for making their homes more energy-efficient. At some point between then and the May 2026 funding round, the team decided to broaden the app into a full home management tool. Fortune reported the funding on May 13, 2026, and the company announced the launch through BusinessWire on July 29, 2026 Fortune.
The company describes Hint as an "always-on home intelligence platform" BusinessWire. That means instead of just answering one-off questions like a regular chatbot, it keeps a constantly updated profile of your home that gets smarter over time.
The broader context here is that AI tools are becoming common, but most of them are general-purpose. You could ask ChatGPT about a leaky faucet, but it would not know anything about your specific house — your soil, your utility bills, or what appliances you own. Hint's idea is that by pulling together public data and your personal documents in one place, it can give you answers that are specific to your home in ways a general AI cannot. Whether that advantage holds up will depend on how fresh the data stays, how accurately the app can find information across different kinds of documents, and whether the push notifications are genuinely helpful or just annoying. These are difficult technical problems, and the app's launch is the start of solving them, not the finish line.
It is worth noting that having a celebrity co-founder who contributes real expertise rather than just her name is an unusual arrangement. Stewart's regular feedback sessions with the CTO suggest she is involved in shaping the product itself, not just promoting it. How that works as the app grows from a small group of testers to thousands of users is a question the launch does not answer.
Hint does face competition from several directions. Google, Amazon, and Apple already make smart home platforms that control devices. Insurance companies offer risk assessments. Real estate websites provide property data. What none of them do is combine all of that into one AI assistant tied to your specific address. Whether combining all those pieces into a single app turns out to be something people actually want is what the coming months will show.


