Millions of Spam Texts About Car Finance Payouts — and Why Regulators Just Raided the Firms Behind Them

On 29 July 2026, UK regulators searched homes and businesses linked to five companies across London, Liverpool, Bolton, Burnley, and Swansea. The investigators took away laptops, mobile phones, and documents. The targets were companies believed to have sent a combined 170 million unwanted text messages to the public between September 2025 and May 2026 (The Guardian; ICO).
The raids were carried out by the Information Commissioner's Office, or ICO, which is the UK body that protects people's personal data and polices unwanted marketing. The companies targeted are called claims management companies, or CMCs. These are firms that help people pursue compensation claims and usually take a cut of any money the person receives.
The reason for the crackdown is the sheer volume of complaints. Since September 2025, the ICO has received more than 12 million complaints about nuisance marketing texts related to car finance claims. At their peak, complaints were coming in at up to 100,000 per day (ICO). The ICO obtained legal permission for the searches under rules called the Privacy and Electronic Communications Regulations, which let courts authorise the seizure of phones, laptops, and SIM farms — setups that use many SIM cards at once to blast out huge numbers of text messages (The Guardian).
Andy Curry, head of investigations at the ICO, said the raids "send a clear message to the claims management sector: comply with the law or expect to hear from us" (The Guardian). The ICO is running the operation together with three other regulators: the Financial Conduct Authority (FCA), which oversees financial firms; the Advertising Standards Authority (ASA), which polices adverts; and the Solicitors Regulation Authority (SRA), which regulates lawyers. Together they are targeting poor practices by CMCs, law firms, and lead generation companies involved in motor finance claims (The Guardian).
To understand why this is happening, it helps to know about the car finance mis-selling scandal. Between 2007 and 2024, commission payments between lenders and car dealers led to drivers being overcharged on their finance agreements. In March 2026, the FCA announced a £7.5 billion compensation scheme, with an expected average payout of £829 per affected driver in 2026 (The Guardian).
That compensation scheme has since been partly suspended because of legal challenges. A court ordered the suspension to stay in place until a hearing scheduled for either December 2026 or February 2027 (The Guardian). But the pause has not stopped CMCs from sending texts. The 170 million messages linked to the five firms were sent between September 2025 and May 2026, overlapping with both the compensation announcement and its legal interruption.
Alison Walters, the FCA's Director of Consumer Finance, said firms that misuse personal information or use aggressive marketing "can cause serious harm and damage trust" (ICO). The FCA has separately removed or amended more than 1,200 misleading adverts related to car finance claims since January 2024 (The Guardian). The FCA also offers a free template letter on its website so consumers can file car finance mis-selling complaints themselves, without using a CMC or law firm (The Guardian).
The ICO has urged anyone receiving unwanted car finance claims messages to register with the Telephone Preference Service (TPS) and forward unwanted texts to 7726 (ICO).
The broader context here is about money and incentives. When a £7.5 billion compensation scheme is announced, CMCs and lead generators have a strong financial reason to sign up as many claimants as possible, often through pushy or unwanted outreach. The average payout of £829 per driver is small on its own, but CMCs take a percentage of each successful claim. If they sign up thousands of people, even a small slice of each payout adds up to a lot of money. The court-ordered suspension has not removed that incentive; it has just delayed it, leaving a window for CMCs to keep building a pool of claimants in case payouts resume.
The fact that four different regulators are working together is itself worth noting. Each one looks after a different part of the problem: the ICO handles data protection and electronic marketing, the FCA oversees financial conduct, the ASA polices advertising, and the SRA regulates solicitors. No single regulator's tools are enough to cover all the different ways bad actors can operate. SIM farms, misleading adverts, aggressive text campaigns, and solicitor-led claims generation each fall under different sets of rules, and gaps between them have historically let companies shift their activity to whichever channel is least watched at the time.
The removal of more than 1,200 misleading adverts since January 2024 began over a year before the compensation scheme was even announced. That suggests regulators were already concerned about CMC marketing in the car finance space well before the FCA's March 2026 move. What the compensation scheme did was dramatically increase the volume of that activity, pushing complaint numbers so high that coordinated raids across multiple cities became a practical necessity.
Whether the raids and the broader multi-regulator effort will actually reduce nuisance marketing depends on what happens next. Search warrants and seizures produce evidence, but the path from seized devices to actual consequences — whether fines, prosecution, or taking away a company's licence — typically takes months. In the meantime, the ICO's practical advice to the public, registering with TPS and forwarding messages to 7726, remains the main thing individuals can do to protect themselves.


