FSG seals minority investment in Liverpool as Bezos-linked consortium buys in
Liverpool's owners, Fenway Sports Group, have completed a minority investment deal that brings a consortium led by Amit Bhatia — and linked to Amazon founder Jeff Bezos — into the club, while FSG retains majority ownership and full operational control.
The deal values Liverpool at approximately £4.4 billion ($5.9 billion), according to Reuters, placing it among the biggest club valuations in football history. The Guardian reported the consortium is acquiring a 30% stake for roughly £1.35 billion. Al Jazeera put the share being bought at about one-third of the club, at the same $5.9 billion valuation.
Bhatia, who leads the consortium, said the group was "proud to be investing in the club." FSG president Mike Gordon said the consortium shared FSG's long-term philosophy and appreciation for Liverpool. Per BBC Sport, FSG was not seeking investment out of financial need. The attraction was the consortium's reach across global business, technology and investment, including in India and the wider Asian market.
The consortium's make-up reads like a roll-call of Silicon Valley. As well as the reported interest from Bezos, Reuters and other outlets identified executives from Meta, Facebook's parent company, among those involved. Sky News city editor Mark Kleinman, who first reported in late July that Bezos was being courted, noted that the valuation at which the investment was raised was not disclosed.
This is not the first time FSG has opened the door to outside money. The American ownership group, which bought Liverpool for £300 million in 2010, previously sold a minority stake to Dynasty Equity, a global sports investment firm. That earlier deal set the template: bring in partners, keep the keys.
The club FSG is selling a slice of is in ruder financial health than at any point in its history. Liverpool announced record revenues of £703 million for the 2024-25 financial year. In January, analysis by Deloitte — the financial firm that tracks football's money — ranked Liverpool as the Premier League's top-earning club for the first time.
For supporters, the headline question is always the same: does this change who runs the team? On the evidence so far, no. FSG keeps majority control. The consortium brings capital and, crucially, commercial networks in markets where the Premier League is hungry to grow. Whether that translates into sharper competitiveness on the pitch — through transfer spending, stadium development, or infrastructure — will be the measure fans apply.
What is clear is the scale of the story. A club bought for £300 million sixteen years ago now commands a valuation flirting with £4.5 billion. The world's richest technology figures want a piece of it. And Liverpool, once fighting administration under previous owners, stand at the financial summit of English football.
