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Lula Launches Fourth-Term Bid in Brazil as Bolsonaro's Son Closes In

Elena MarquezPublished 2w ago5 min readBased on 13 sources
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Lula Launches Fourth-Term Bid in Brazil as Bolsonaro's Son Closes In
Photo by Palácio do Planalto from Brasilia, Brasil / CC BY 2.0

Brazilian President Luiz Inácio Lula da Silva formally launched his campaign for a fourth presidential term on August 16, 2026, at the Vila Euclides football stadium in São Bernardo do Campo — the industrial suburb south of São Paulo where, as a 33-year-old union leader in 1979, he led two historic strikes that helped end Brazil's military dictatorship. The Guardian

At 80 years old, Lula addressed supporters in the very stadium where his political career began. He vowed that as long as he lived he would not allow what he called the "shameless" right to return to power in Brazil. His Workers' Party (PT) had formally approved his candidacy at its National Convention, with Geraldo Alckmin again as his vice-presidential running mate, reprising the 2022 ticket. PT

Lula will face Flávio Bolsonaro, a 45-year-old senator and son of former president Jair Bolsonaro, in Brazil's October presidential election. The younger Bolsonaro launched his presidential bid on July 25, 2026, at an event on Rio de Janeiro's Copacabana beach, highlighting support from Argentine President Javier Milei. He formally kicked off his campaign the following weekend. Reuters

The race is tightening. An AtlasIntel poll published in December 2025 showed Lula leading and entering the 2026 cycle with strength. But a Nexus/BTG poll released in early August showed Flávio Bolsonaro closing the gap. PT Reuters

Lula's rally speech wove together personal biography and policy pledges. He recalled that hundreds of thousands of Brazilian citizens died during a Covid outbreak that his predecessor, Jair Bolsonaro, was accused of mishandling with anti-science policies. He cited the spread of firearms under Bolsonaro, saying: "They handed out … more than a million weapons." The Guardian

On security, Lula said he would target wealthy organised crime bosses living in luxury apartments rather than focusing enforcement on low-level operatives. He promised to dedicate a fourth term to improving education and healthcare and to developing Brazil's rare earth deposits — minerals critical to modern electronics and green technology — which he described as the world's second largest after China's. He also pledged to boost defense investment. The Guardian Reuters

The PT described Lula as the only Brazilian elected three times by popular vote. His first two terms ran from 2002, when he won a landslide to become Brazil's first working-class president, until 2010. His successor, Dilma Rousseff, became Brazil's first female president but was controversially impeached in 2016 — a process akin to a political trial that removed her from office. PT The Guardian

Lula was jailed in 2018 for alleged corruption and spent 580 days in prison before the supreme court quashed his conviction. He won his third term in 2022, defeating Jair Bolsonaro by a razor-thin margin. Jair Bolsonaro was subsequently jailed in 2025, sentenced to 27 years for plotting a failed post-election power grab connected to the January 2023 Brasília attack, when supporters stormed government buildings in an attempt to overturn the result. The Guardian

Lula's campaign has sought to frame the election around national sovereignty. He presented five major commitments for a possible fourth term, including guaranteeing sovereignty over strategic resources, and said he is running because he believes Brazil needs a "quality leap" to reach the standard of highly developed countries. The campaign has also sought to use the Bolsonaro family's ties with former US President Donald Trump to cast the election as a fight against submission to foreign interests. PT Al Jazeera

The PT is fielding candidates for state governor and Senate across all five Brazilian regions under its "Time de Lula" banner. Both Lula and Flávio Bolsonaro sought to appeal to women voters at their respective campaign kickoffs. PT Associated Press via Fox40

The choice of São Bernardo do Campo carried clear symbolic weight. Lula's campaign figure João Paulo noted that years ago he did not imagine the possibility of Lula contesting a fourth term. The venue is where Lula built the beginning of his political trajectory, and returning to it at 80 frames the contest as a closing chapter of an era that began with metalworkers' strikes under military rule. Lula.com

The broader context here is a race shaped by dynastic succession on the right and a generational argument on the left. Jair Bolsonaro's 27-year sentence removed him from the ballot but not from the political landscape, and his son's campaign inherits both the family's base and its liabilities, including the Trump association that Lula's team is working to exploit. The Nexus/BTG poll narrowing suggests that the Bolsonaro name retains electoral potency even from prison. For Lula, the challenge is twofold: mobilize a coalition around a forward-looking agenda centered on rare earth development and social investment, while simultaneously running against a right that he insists must never govern again. Whether voters see that as vision or as a tactic born of vulnerability may determine whether a fourth term is within reach.