Sony Has Not Set a Release Date or Price for the PlayStation 6, CEO Says
Sony has not yet decided when the PlayStation 6 will launch or what it will cost, according to CEO Hiroki Totoki, who told the Wall Street Journal that no internal release date has been fixed for the next-generation console.
The comments, reported by Eurogamer on 17 August 2026, confirm what Totoki first signalled during a May earnings call. At that time, he said memory prices — the cost of the RAM components central to any console — are expected to be very high in fiscal year 2027, and that Sony "must think carefully" about its PS6 release plans in light of that (Eurogamer).
Memory is not the only variable in play. Totoki also said Sony would "consider changing business models" in connection with the PS6 launch, though he did not specify what those changes might involve (VGC). A business model, in this context, could mean anything from how the console is priced and sold to how Sony structures subscriptions and digital storefront revenue around it.
The PlayStation 5 launched in November 2020. Console generations typically run six or seven years, which had led analysts — citing a confidential Sony document — to expect a 2027 arrival for the PS6 (Eurogamer). That window now looks less certain. In February 2026, Eurogamer reported that Sony was considering shifting the PS6 release to 2028 or 2029, and that the console would not arrive before 2027 in any case (Eurogamer).
What Sony has locked in is the silicon. In October 2025, Sony and AMD announced three key technologies that appear central to the PlayStation 6, developed in partnership and potentially extending to other hardware (Eurogamer). AMD, the chip designer behind the PS5's processor, had reportedly secured the PS6 contract as far back as 2022, when Reuters reported that Intel lost the deal after disputes over profit margins (Reuters). Backwards compatibility — the ability to run games from older PlayStation consoles — was cited as a key reason Sony stayed with AMD (Eurogamer).
For players, the practical takeaway is patience. The PS5 is entering its seventh holiday season, and Sony has given no indication that a successor is imminent. Component costs, particularly memory, are shaping the timeline — and Totoki's willingness to float a changed business model suggests the company is weighing more than just a release date.
No price, no date, no firm window. The PS6 will arrive when Sony decides the numbers work.
