Snoopy Gets a Designer Wardrobe: 'Snoopy in Style' Exhibition Opens in New York Sept. 2
Snoopy is getting a closet overhaul. On September 2, Peanuts opens "Snoopy in Style NYC," a 16,000-square-foot exhibition in Manhattan's Meatpacking District where the beloved beagle and his feathered companion Woodstock appear in custom outfits designed by more than 30 fashion brands.
The show, located at 25 Little West 12th Street and running through September 26, spans 10 immersive zones curated by the Charles M. Schulz Museum and Research Center. Visitors will see never-before-seen looks for Snoopy and Woodstock plush dolls alongside artifacts tied to cartoonist Charles M. Schulz's connection to New York City, tennis, and his friendship with tennis legend Billie Jean King (WWD).
The designer roster reads like a fashion-week guest list. Coach, Michael Kors Collection, Christopher John Rogers, Tommy Hilfiger, and GapStudio — designed by Zac Posen — created custom pieces for the plush dolls. They are joined by Adidas, Bode, Kith, Levi's, Tory Burch, Sandy Liang, Willy Chavarria, Luar, Collina Strada, Area, Zankov, Tanner Fletcher, and a dozen others (WWD).
For visitors who want to take something home, the exhibition includes a gift shop curated by Sarah Andelman, founder of the influential Paris boutique Colette and the consultancy Just an Idea. Products come from brands including LeSportsac, Sugarfina, Pintrill, and Moleskine, which is bringing a Hot Stamp Cart so guests can have notebooks embossed with bespoke Snoopy art (WWD).
The Peanuts comic strip, featuring Charlie Brown, Snoopy and the rest of the gang, debuted in 1950. The characters and related intellectual property are now owned by Peanuts Worldwide — 80 percent held by the Sony Group and 20 percent by the Schulz family (WWD).
This is not the first outing for the concept. "Snoopy in Style" opened in Paris in 2025, celebrating the history of fashion as worn by Snoopy and the Peanuts gang (AP News). Peanuts later described that French show, which ran under the full title "Snoopy in Style: A History of Peanuts and Fashion," as critically acclaimed (WildBrain). The New York edition brings the format stateside with a fresh set of brand partners and a new city-specific lens.
Jean Schulz, widow of Charles Schulz and president of the Board of Directors at the Charles M. Schulz Museum, noted that her late husband — known to family and friends as "Sparky" — understood personal style (WWD).
What makes the exhibition stand out is the sheer breadth of participation. When a beagle in a plush-doll wardrobe draws contributions from the houses of Tory Burch and Tommy Hilfiger alongside downtown labels like Bode and Luar, the line between a licensing event and a genuine fashion happening blurs. The brands are not dressing a celebrity or a runway model. They are dressing a comic-strip character who is approaching his 76th year — and doing it with the same attention a capsule collection would command.
Tickets and visitor details are available through the official Peanuts site (Peanuts).
