BBC brings Serie A to British screens — with a Scottish flavour running through it
BBC ALBA and BBC Sport will broadcast 38 live matches from Italy's Serie A this season, bringing one of Europe's top leagues to free-to-air television in the UK. One match per round will be shown, starting with Atalanta v Sassuolo on Sunday at 19:35 BST on BBC ALBA and iPlayer. The deal is shared with TNT Sports and DAZN, which carries all 380 Serie A games live in the UK and Ireland (Mirror, DAZN).
Half of the BBC's 38 matches — 19 games — will air on BBC ALBA with Gaelic and English co-commentary. The other 19 will stream on BBC iPlayer with English commentary. The arrangement builds on a portfolio that already includes Bundesliga and La Liga clips on BBC Sport (BBC Sport).
The opening fixture gives the coverage an immediate Scottish subplot. Former Hibernian pair Kieron Bowie and Josh Doig are in the Sassuolo squad travelling to Bergamo. They are part of a wider Scottish contingent scattered across Serie A this season — Napoli's Scott McTominay remains the main draw, joined by clubmate Billy Gilmour, who is returning from a knee injury that cost him a place at the World Cup and hopes to feature more prominently under Napoli's new manager Massimiliano Allegri.
Lewis Ferguson, a Coppa Italia winner in 2025 — that is Italy's domestic knockout cup — is preparing for his fifth campaign with Bologna. Torino striker Che Adams and Udinese teenager Lennon Miller round out the Scottish presence. On the English side, defenders Djed Spence and John Stones both joined champions Inter Milan this summer, while AC Milan's Fikayo Tomori and Ruben Loftus-Cheek have represented England in the past. Harry Winks is a new arrival at Cagliari in midfield (BBC Sport).
For viewers used to catching Italian football through highlights or subscription streaming, the BBC deal opens a different door — a weekly free-to-air match with familiar voices. The Scottish and English players dotted across the league give British audiences a natural way in, a reason to pick a side on a Sunday evening.
Serie A's broadcast landscape has been shifting on both sides of the Atlantic. CBS extended its US media rights agreement through the 2026-27 season, covering 420 matches plus Coppa Italia and Supercoppa Italiana fixtures (Yahoo Sports). In Italy, the government plans to scrap a rule that prevents Serie A from selling its domestic rights to a single buyer, a change that could reshape how the league negotiates its next deal (Reuters).
None of that matters much, though, when the ball is rolling. Atalanta v Sassuolo kicks things off on Sunday. For British fans, Serie A just got easier to watch.
