Billboard Adds Maluma, Quevedo and More to 2026 Latin Music Week Lineup
Billboard has added seven artists to its 2026 Latin Music Week lineup, with Maluma and Quevedo leading a new wave that also includes Aria Vega, Bebeshito, DJ Conds, Rey Tony & Helabusador and Wow Popy, according to Billboard's announcement on 19 August.
The 37th edition of the event runs from 19 to 22 October at the Faena Forum in Miami Beach. Registration is open at BillboardLatinMusicWeek.com, and tickets are on sale now.
The newly added names join a roster Billboard has been building throughout the summer. Shakira and Peso Pluma were confirmed in the first wave of talent announced on 22 July. A second round added Fuerza Regida, Greeicy, Jay Wheeler, Jessi Uribe, Kany García, Lola Indigo, Paola Jara, Pitbull, RaiNao, Rawayana, Ryan Castro, Trueno and Zhamira. Pitbull is slated for a Superstar Q&A session, a conversation-format appearance rather than a performance.
Latin music industry executives were also announced as part of the programming: Jorge "Pepo" Ferradas, Rebeca León, Rob Jonas, Walter Kolm, Nat Pastor, Tommy Mottola and Victor González. Their inclusion points to the dual nature of Latin Music Week — part fan-facing event, part industry gathering where label heads, managers and promoters discuss the business behind the charts.
The week culminates in the 2026 Billboard Latin Music Awards, set for Thursday, 22 October at the James L. Knight Center in Miami. The ceremony will broadcast live on Telemundo and Peacock, closing out four days of panels, performances and networking.
What makes this year's lineup notable is its range. Maluma and Quevedo sit at the top of the Latin streaming charts; Bebeshito and Wow Popy represent newer names breaking through regional and digital channels; Pitbull bridges mainstream English-language pop and Latin audiences. The executive roster spans multiple label and management spheres, from Ferradas and León to Mottola, the veteran former Sony Music chief.
For fans and industry attendees alike, the event offers a rare convergence: chart-topping artists, rising acts and the executives who sign, promote and distribute their music, all in one venue over four days. Tickets and registration details are available at BillboardLatinMusicWeek.com.
