Prime Video Pledges $2 Billion-Plus for Latin America, Doubling Local Originals by 2030
Prime Video will invest more than $2 billion in Latin American entertainment between 2027 and 2030, doubling its original local programming in the region by the end of that period. The announcement came at an inaugural showcase event in Mexico City on 20 August 2026, led by senior executives including Kelly Day, VP of International at Prime Video, who said the company is "matching Latin America's momentum" with the commitment across original and licensed programming and sports (Variety; Amazon Newsroom).
The money stretches across five countries — Mexico, Brazil, Argentina, Colombia and Chile — and reaches into nearly every corner of the streaming business: original series and films, live sports rights, digital rental and purchase stores, and the physical infrastructure that makes production possible.
For viewers, the most visible result will be volume. Prime Video plans more than 25 new titles in 2027 alone, spanning scripted series, films, unscripted and reality formats. Javiera Balmaceda, head of international originals for Latin America, Canada and Australia at Prime Video & Amazon MGM Studios, and Tomás Tejero, regional lead for Latin America and Canada, are overseeing the push.
Some of those titles are already on the calendar. The Argentina Original film Barreda and the third season of Betty La Fea: Más Fea Que Nunca both premiere on 28 August 2026. The docuseries Los Tinelli returns for a second season on 30 September. A Mexican thriller called El Juicio, inspired by true stories and starring Eugenio Derbez and Pedro Alonso, is among the upcoming slate. Prime Video has also flagged The House of the Spirits, a Chilean limited series directed by Francisca Alegría, Fernanda Urrejola and Andrés Wood, as its most ambitious show to date.
Live sports form a growing share of the bet. Prime Video has expanded its NBA coverage, strengthened its Brazilian football rights and signed a four-year deal for 38 home matches of the Mexico National Team starting in September 2026.
The plan also widens the commercial map. Prime Video will introduce third-party streaming subscriptions, rentals and purchases — meaning viewers can sign up for other services or rent and buy films through the Prime Video interface — in six new territories: Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru and Argentina. Crucially, these will not require a Prime membership to access.
Behind the camera, the company is putting money into training the crews who actually build these productions. A programme called Brasil no Set is already running in Brazil, and a new physical and post-production skills initiative has been launched with Mexico's SAE Institute. In Mexico, Prime Video has also partnered with By Invitation Only and leading acting schools on a workshop that lets aspiring performers audition directly for casting directors and agents, and has provided scholarships to students from low-income backgrounds.
Latin America is the second fastest-growing streaming region in the world, with Netflix the clear frontrunner, according to Variety. What the $2 billion signals is Prime Video's intent to close that gap — not with imported content, but with local stories, local crews and local sports, built to travel both within the region and beyond it.
