Roku Hires Meta Veteran Gianluca Pucacco to Lead Revenue Operations Amid Fox Sale Talks
Roku has named Gianluca "GL" Pucacco vice president of revenue operations and international growth, effective August 24, 2026, bringing in a veteran of some of the biggest names in tech to help steer its advertising business at a moment of deep transition (Variety).
Pucacco will report to Patrick Harris, who was named senior vice president of global media revenue at Roku in February 2026. The hire fills a gap left by Jay Askinasi, who departed Roku's top sales role to become chief revenue officer at Paramount Skydance — the merged company formed from Paramount Global and Skydance Media.
The appointment lands while Roku is working toward its sale to Fox Corporation, a deal that would fold the streaming-platform company into the broadcast and cable group behind Fox News, Tubi and the Fox broadcast network. That context matters: the person running revenue operations at a company being acquired is shaping the financial machinery a new owner will inherit.
Pucacco's résumé reads like a tour of Silicon Valley's revenue engines. Before Roku, he held leadership roles at HP, PayPal, Microsoft, Meta and Stripe. The standout stretch came at Meta, where he led a global organisation of more than 500 employees and helped grow the company's advertising business beyond $50 billion in revenue — a figure that gives a sense of the scale he has managed, even if Roku's ad business operates at a different magnitude.
Roku makes most of its money from advertising on its free, ad-supported streaming channels and from platform licensing — the fees it collects from other streaming services that appear on Roku TVs and streaming devices. Revenue operations, in plain terms, is the discipline of making sure every part of that money pipeline runs efficiently, from ad sales to billing to international expansion.
The international piece of Pucacco's title signals where Roku sees growth. The company has been building its presence outside the United States, and an executive who has scaled advertising businesses across global markets at both Meta and Stripe is being asked to do something similar at a company still largely anchored in North American viewing.
What stands out is the layering of moves. A senior revenue executive leaves for a rival. His replacement arrives from outside the streaming world. The company itself is being sold. Each decision on its own is a routine personnel change. Together, they sketch a business reshuffling its revenue leadership at the exact moment it is changing hands.
