Entertainment

Depop Brings 'The Oasis' Pop-Up to Olivia Rodrigo's Daisy Chain Fields Festival

Zeynep KandemirPublished 3d ago3 min readBased on 5 sources
Depop Brings 'The Oasis' Pop-Up to Olivia Rodrigo's Daisy Chain Fields Festival
Photo by White House staff / Public domain

Depop, the resale platform owned by Etsy, will set up a pop-up called The Depop Oasis at Olivia Rodrigo's Daisy Chain Fields music festival on Saturday, 29 August 2026, at Great Park in Irvine, California. The company revealed the partnership on Monday, 24 August, sharing details first with Women's Wear Daily. Daisy Chain Fields — an all-women festival featuring Chappell Roan, Mitski, Stevie Nicks and more — is in its inaugural year. Depop has joined as a partner for this first edition. WWD

The pop-up sits on the festival grounds adjacent to the main stage, called Dandelion. It features a style bar with customisation stamp printing on bandanas and T-shirts, a Depopiscle stand handing out rainbow lollies with a chance to win an item, custom hair floral and gem stations, and a Depop Flower Shower where attendees can win items sourced from the platform. WWD

Steve Dool, senior director of brand and creative at Depop, gave a statement about the partnership that was shared first with WWD. The full remarks were not detailed in the published report, but the collaboration is positioned around the festival's style-and-music crossover. WWD

Beyond the festival gates, Depop's app is running four shoppable edits inspired by the all-women lineup: 1970s folk (a nod to Stevie Nicks), 1990s punk, 2000s indie and 2010s alt-pop. The festival edit is available at depop.com/explore/daisy-chain-fields-x-depop. WWD

Depop ran a giveaway in early August offering fans a chance to win tickets to the festival and other prizes, with two winners selected to attend. Instagram The festival itself is presented at Great Park in Irvine on 29 August, according to the event's official website. Daisy Chain Fields

This is not Depop's first tie-up with live music. The platform has previously partnered with Spotify — a deal that most recently produced six artist-curated Depop shops featuring Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily. Music Ally Depop has also collaborated with Kacey Musgraves and Zara Larsson, and ran an ongoing pop-up at Governors Ball in New York in June. WWD

For festivalgoers, the appeal is straightforward: a day of music from a women-heavy bill, paired with the chance to customise clothing, grab a free lolly and maybe walk away with a piece sourced from Depop's resale marketplace. Resale — secondhand fashion sold through apps and online platforms — has been pushing into festival culture as a natural fit, where vintage styling and one-of-a-kind looks already sit centre stage. Depop's festival activations are part of that broader push, connecting the digital shopping experience to the in-person energy of a live event.