Sports

London City Lionesses kick off WSL season as the only independent club in the top flight — with a shirt sponsor all their own

Errol MayfieldPublished 2w ago3 min readBased on 9 sources
London City Lionesses kick off WSL season as the only independent club in the top flight — with a shirt sponsor all their own
source:londoncitylionesses.com

London City Lionesses host Manchester United on Friday night to open the new Women's Super League season, and every one of the 5,400-plus tickets at the CopperJax Community Stadium in Bromley is gone. BBC Sport

Kick-off is 19:00 BST, and it marks the club's first match in England's top flight of women's football. That alone would be story enough. But London City Lionesses are also the only fully independent, women-only club in the WSL — and the only one not sharing a shirt sponsor with a men's team. BBC Sport; Washington Spirit

Every other WSL club is affiliated with a men's side and carries that men's team's sponsor on its shirt. London City Lionesses, based in Kent with no men's team attached, have gone their own way. Their kit is made by Nike under a two-year deal struck ahead of the 2025-26 season, and their shirt front carries the mark of TOGETHXR, the women's sports media brand, with the slogan "Everyone Watches Women's Sports." London City Lionesses; London City Lionesses

The driving force behind the club's rise is Michele Kang, who took over in 2023 and has spent heavily to get the team into the WSL. Kang also owns Olympique Lyonnais in France and Washington Spirit in the United States, making her one of the most significant owners in the women's game across three continents. BBC Sport

Her ambitions stretch well beyond the pitch. A $30 million philanthropic gift over five years is set to create more than 100,000 new opportunities for women and girls in football. London City Lionesses

The 2026/27 home shirt, in a colour Nike calls Hyperturq, builds on the club's distinctive identity. A goalkeeper shirt celebrating the arrival of Mary Earps — England's World Cup-winning goalkeeper — went on pre-order in June. London City Lionesses; London City Lionesses

For fans walking through the gates at Bromley on Friday, this is what a club built from scratch looks like. No parent club, no borrowed identity, no shared balance sheet. Just a women's team that fought its way into the top division and is opening the season on its own terms.