Bad Bunny's Super Bowl Halftime Show Wins Seven Emmys, Setting a New Record for the Category
Bad Bunny's Super Bowl LX halftime show won seven Emmy Awards at the Creative Arts Emmy Awards on September 5, 2026, breaking the record for the most Emmys ever won by a halftime performance. The Television Academy confirmed the haul in its official press release for night one of the 78th Emmy Awards, listing the Bad Bunny halftime special alongside The Traitors and The Late Show with Stephen Colbert as the evening's top winners. The Traitors and The Late Show each took home five. Rolling Stone
The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny won Outstanding Variety Special (Live) — the marquee category for a one-off televised event. It was only the second halftime show to take that prize, after Kendrick Lamar's the previous year. Lamar's set had also held the record for most Emmys won by a Super Bowl performance, at five, until Bad Bunny's production surpassed it.
The other six Emmys went to music direction, choreography, sound mixing, lighting design, technical direction and camerawork, and directing. The halftime special had entered the night with nine nominations, making it the seventh consecutive Super Bowl halftime show to land a Primetime Emmy nod. Billboard
Jay-Z, credited as an executive producer alongside Desiree Perez and Jesse Collins, picked up his third Emmy. He had previously won for Lamar's halftime show. Collins, according to his Television Academy bio, executive-produced both the Bad Bunny and Lamar halftime productions — making him a throughline across the back-to-back live winners.
Saturday Night Live also benefitted from the Bad Bunny orbit: the show won Outstanding Makeup for a Variety, Nonfiction or Reality Program for the episode he hosted.
Elsewhere at night one of the Creative Arts Emmys, Sabrina Carpenter won her first Emmy — Outstanding Variety Special (Pre-Recorded), as both performer and executive producer on Disney+'s The Muppet Show reboot. She beat Taylor Swift's The Eras Tour | The Final Show in that category. The Billy Joel documentary And So It Goes took Outstanding Sound Mixing for a Nonfiction Program.
For a halftime show — a 13-minute slot that exists inside a football broadcast — to pull seven Emmys across crafts from choreography to sound mixing is a measure of how thoroughly these productions are now built as standalone television events, not just stadium interruptions. The Television Academy's own release frames the halftime show as a peer of late-night and reality programming, which is where the Creative Arts Emmys sit. The full Creative Arts ceremony airs September 12, 2026, at 8:00 PM ET/PT on the Emmy network.
