Kling AI brings AI video pitch to TIFF's first market
Kling AI opened TIFF's first film market with a direct pitch to Canadian creators on using AI video in production. The session, titled "A New Creative Paradigm: Consistent, Cinematic AI Video Powered by Kling AI," ran on the opening morning of the inaugural TIFF: The Market, according to Variety. TIFF also carries an official listing for the session in its public programme, as shown on TIFF.
The panel was led by Tony Pu, Kling AI's head of creator community and industry partnerships for Europe and North America. He acted as moderator for a session geared toward a Canadian industry audience of animation and live-action film creators, according to Variety. The audience in view was working creators in animation and live-action.
There was deal news too. Diane Shorthouse, producer of the animated feature "Minibots" and co-founder of Evolutionary Films, appeared on the panel, according to Variety. Her team uses tools from Kling AI's AI creative productivity platform, software that helps generate video and images. Kling AI has signed on as exclusive global technological brand partner on "Minibots," a combined technology and branding role, the same report said.
The second speaker was Issa Sissoko, AI filmmaker and founder of Amissa Studios. Sissoko has worked and consulted for Antoine Fuqua, Darren Aronofsky and Doug Liman, according to Variety. His team also uses tools from Kling AI's creative platform in its production work.
The Toronto panel continued a discussion Kling AI had started at its Cannes Film Market session. Cannes' market is a business gathering that runs alongside the festival, where films are financed and sold, and Toronto's new market follows the same model. In Toronto the focus was local, with the programme tailored to Canadian animation and live-action creators, according to Variety.
Kling AI is currently promoting its All-New KlingAI 3.0 Series under the line "All in One, One for All" on its homepage, as shown on Kling AI. The homepage puts that 3.0 range at the centre of its offer. TIFF: The Market is new this year, an inaugural marketplace running alongside the festival where projects find partners and buyers.
For general audiences, this is a look at how films now reach the screen. AI companies are not only selling tools. They are joining productions and using festival markets as classrooms.
