Amy Hunt hits out at Sweeney advert after fourth place in Budapest 200m final
Amy Hunt finished fourth in the 200m final in Budapest, then looked straight down the camera and answered a Hollywood advert with her spikes still on.
The British sprinter clocked a season's best of 22.10 seconds at the Ultimate Championship. She told BBC Sport afterwards: "Sydney Sweeney, this is what women in sport look like" BBC Sport.
The race itself was fast. Very fast. American Melissa Jefferson-Wooden won in 21.47 seconds, the fourth-fastest time ever run over the distance.
Hunt was speaking to a row that had been building for days. Sweeney, the actor, stars in a sports gambling advert that shows her naked while covering parts of her body with sporting equipment BBC Sport. The campaign, for a sports trading app, was described as provocative and quickly had the internet talking Yahoo.
The pushback started with American gymnast Gracie Kramer. She posted a training montage captioned: "I don't know what Sydney Sweeney was doing, but this is what women in sport look like."
Others followed. Australia's four-time Olympic swimming champion Ariarne Titmus criticised the advert as sexualising women's sport. British Olympic cycling champion Sophie Capewell, rugby players Lisa Neumann and Ellie Boatman, and Australian water polo Olympian Tilly Kearns also posted criticism.
Hunt is one of Britain's leading sprinters. She became a four-time European champion earlier this summer before arriving in Budapest.
Sweeney has since responded to the backlash over the sexualised ad The Independent, which some critics called "inappropriate" and "vulgar".
What makes this stand out is the setting. Hunt did not wait for a press release or a social media post. She said it breathless, in a post-race interview, with 22.10 on the clock behind her. For fans, that is the point she wanted to land. Strength looks like this.
