Purdey Turns 1870s Gun Engraving Into Sweaters, Scarves and Glassware
A 150-year-old gun engraving is moving off steel and onto sweaters.
Purdey, the London gunmaker and field-sports clothing brand owned by Richemont, has built a full lifestyle range around its Rose & Scroll pattern for fall 2026, according to WWD. The pattern now appears on jacquard sweaters, woven scarves, knitted capes, pocket squares, cut glass and pewter flasks.
The design dates to the 1870s. It was developed by James Lucas, an in-house engraver at Purdey. The curling roses and leaves were not decoration alone. They softened the metal surface and reduced glare in the field.
That practical start became a house rule. Every bespoke gun, a gun made to order for one client, still carries the Rose & Scroll motif unless the buyer asks for something else. Each engraving takes around 120 hours to complete by hand.
The fall range reworks the motif for cloth and homeware. Jacquard, a weaving method that builds the pattern into the fabric itself, carries the scroll across heavy sweaters. The same curls run through woven scarves and knitted capes, and are adapted for pocket squares, cut glass and pewter flasks.
The reinterpretation was led by creative director Giles Deacon, who joined the company in 2024. Deacon worked from historic guns in the Purdey archive to lift the engraving lines into textiles and hard goods.
Purdey was founded by James Purdey in London in 1814. Richemont acquired the business in 1994. It now operates from Audley House on South Audley Street in London and holds royal warrants as gun and rifle makers to the British and other European royal families.
The launch is paired with a monthlong exhibition at the Mayfair flagship beginning Thursday, 24 September. The show puts historic guns beside material from Deacon's creative process, tracing how a workshop pattern becomes clothing and objects for the home.
For shoppers who will never order a bespoke gun, this is the closest way in. Same pattern, same source, far less than 120 hours in the making.
