Off-White builds Imaginary Palace in Milan for 10 remixes
Off-White handed 10 of its best-known designs to someone else in Milan.
The fashion label staged its Milan Fashion Week presentation as the “Imaginary Palace”, a walk-through display for its “10×10: Icons Reimagined” project, WWD. Milan Fashion Week is Italy’s slot in the seasonal circuit where brands show new work to buyers, press and stylists. Off-White used its slot for a group remix, not a standard runway show.
The Milan show followed earlier legs in New York and Paris. It was the most complete expression of the project so far. Each stop asked guest creatives to revisit one signature Off-White piece.
The Milan set-up made the brief physical. The “IMAGINARY PALACE” was organised as 10 rooms showing 10 reworked designs by 10 international creatives, according to Off-White, Off-White. Visitors moved room to room. Each room centred on one product and one guest author.
The line-up mixed music, photography, streetwear and fashion design. It included A$AP Nast, Scott Mescudi, Renell Medrano, Ava Nirui and Guillermo Andrade. It also included Veneda Carter, Yuta Hosokawa, Bafic, Raul Lopez and Stéphane Ashpool.
Five of the pairings have been identified. Ava Nirui took on the T-shirt, the everyday staple that anchors many streetwear ranges. Scott Mescudi, who records as Kid Cudi, reworked the Out of Office sneaker, a lace-up court-style shoe. Raul Lopez redesigned the Jitney bag, a structured handbag shape.
Stéphane Ashpool reworked the varsity jacket, the button-front jacket rooted in American college sport. Veneda Carter took on the Meteor motif, a repeated graphic used across garments. The other guests each reworked a remaining piece from the selection.
What makes this stand out is the spread of hands on one house archive. A rapper, a photographer, boutique founders and runway designers rarely share a single show credit. For fans, this means familiar products customised with a visible second signature.
The three-city structure also matters for casual viewers. New York opened the idea. Paris carried it forward. Milan pulled it together in one palace with all 10 rooms in place.
