David Pocock's Push to Stop Tech Companies Training AI on Australian Content

Independent Senator David Pocock has written to Prime Minister Anthony Albanese urging the government to ban tech companies from using Australian content to train AI models without permission.
Pocock's call taps into something that's already legally messy. Australian copyright law currently requires AI companies to get authorisation before using Australian creative works, data and other copyrighted material for model training. Unlike some other countries, Australia has no broad research or text-and-data-mining exemption — the kind of legal carve-out that lets companies do certain things without having to ask first. So Pocock is not asking for new rights; he's pushing the government to enforce the ones already there, and possibly make the ban explicit in legislation.
Attorney-General Michelle Rowland made the first move in late October 2025, ruling out a copyright exemption that would have allowed companies to scrape copyrighted content for AI training without paying anyone. That position hasn't shifted. Pocock's letter is effectively asking her to go further — from "we're not handing out a free pass" to actual law backed by enforcement action.
Pocock has been steady on AI policy more broadly. He also submitted comments to the Senate Committee on Adopting Artificial Intelligence pushing for legislation to ban deepfakes — synthetic videos and voice clones made to impersonate real people. That's a different concern from training data, but the two positions add up: protect Australian content at the intake stage, and prevent its use to create harmful synthetic versions.
Meanwhile, the government has been building the machinery to handle all this. The Australian AI Safety Institute was established in November 2025, and the Attorney-General's Department set up a Copyright and Artificial Intelligence Reference Group — CAIRG — in late October 2025 to work through three priority areas where AI and copyright collide. The reference group is still working through it, and the government has deliberately kept its head down.
That caution is exactly what Pocock is trying to break. By writing directly to the PM rather than waiting for CAIRG to finish, he is pushing the issue up the chain and making it harder for the government to bury it in committee process. It is a classic move for a crossbench senator — limited numbers but real leverage on a government without a Senate majority.
The actual policy question is genuinely complicated. A ban on training AI on Australian content without consent would be bold, even by international standards, and whether offshore model developers could actually be made to comply is unclear. Australian creators — publishers, musicians, screenwriters, artists — have said clearly they want both recognition and payment, but they do not all agree on how to achieve it. Some prefer a licensing system; others want an outright ban on unauthorised scraping, with teeth in the penalties.
For the government, the politics are tangled. Labor has friends in both the creative industries and the tech sector. It wants Australia to be a magnet for AI investment while not appearing to throw local content creators to the wolves. Rowland's October 2025 refusal to hand out a blanket exemption was the straightforward choice. What Pocock is asking for is harder: new legislation that would put Australian law in open conflict with how every major AI model developer currently operates.
How Albanese responds — whether he engages directly or bounces the letter back to CAIRG — will say something about how much political energy the government is willing to spend on this before an election forces the hand.


