Bunny.net has made its DNS service free. This removes a significant cost point for developers and small operators who have relied on the company's content delivery network (CDN) and storage services.

DNS—Domain Name System—is the service that translates web addresses like "example.com" into the numerical IP addresses that computers actually use to find each other on the internet. When you type a URL into your browser, a DNS query happens in the background to locate the server that hosts the page you want.

Bunny launched its DNS product in March 2022, positioning it as an "anycast" system. Anycast means the company routes your DNS queries to the geographically nearest server, reducing latency—the delay that happens when data travels. This same principle powers their CDN, which accelerates content delivery. The idea was to apply it to the DNS layer itself, not just to the files and images a website serves.

Making DNS free puts Bunny in direct competition with Cloudflare, which offers free authoritative DNS; AWS Route 53, which charges per query; and smaller providers like Porkbun and Hurricane Electric, which have long offered free DNS as a way to attract customers or build goodwill.

For developers already using Bunny's CDN, consolidating DNS under the same vendor cuts down billing relationships and, practically speaking, removes a variable when troubleshooting why traffic is slow or misbehaving. If DNS and CDN sit on different platforms, a performance problem becomes harder to diagnose.

This pricing move fits a pattern Bunny has been executing across its product line. In February 2022, the company slashed storage pricing to $0.01 per gigabyte per region per month for the first two regions, and $0.005/GB for each additional region—cheaper than what the major cloud providers charge at comparable scale. In March 2024, Bunny released a WordPress plugin that helps developers configure and optimize CDN settings, targeting the vast ecosystem of self-hosted WordPress sites.

Taken together, these moves outline a clear business strategy: aggressive pricing at the infrastructure layer, deep compatibility with existing web tools, and a product range broad enough that a developer can consolidate DNS, storage, and content delivery on a single platform.

The operational value of free DNS lies in integration—when DNS telemetry, CDN decisions, and storage usage all appear in one dashboard, diagnosing problems becomes easier. Whether Bunny's analytics and control-plane tools are mature enough to justify that consolidation depends on each team's own scale and complexity.

The broader pricing pattern, though, raises a structural question. Bunny is privately held and does not publish its financials, so the margins behind $0.005/GB storage and free DNS remain unclear. Free DNS incurs real costs: maintaining distributed servers, handling DNS lookups, signing for security, and mitigating abuse. The assumption is that free DNS users eventually buy or expand paid CDN and storage services. That model works until it doesn't—a pattern seen many times in developer infrastructure, where capital costs rise and growth slows. It is not a criticism of Bunny; it is a structural reality for infrastructure companies pricing below the hyperscalers.

For teams already using Bunny, the next step is practical: migrate DNS to Bunny, consolidate invoicing, and measure any latency gains from the anycast network for their specific traffic. For teams shopping for edge infrastructure, free DNS lowers the cost of switching platforms and makes Bunny a more complete option for new deployments where single-vendor solutions matter.