EVEN launches STUDIO to give artists their own direct-to-fan shops
Direct-to-fan platform EVEN has launched EVEN STUDIO, a standalone online home where artists can release music, sell tickets and merchandise and talk to fans directly. The company announced the launch on Tuesday, September 29. Music Business Worldwide
STUDIO lives on the artist's own domain. That matters. It is not a profile buried inside another app. It is a separate destination the artist controls.
From that site, artists can publish music or other content, host livestreams and sell tickets and merch in one place. Album buyers can get immediate access to up to four tracks ahead of release, according to the company.
EVEN also states that qualifying redeemed album sales through STUDIO can be reported to Luminate and count toward the charts. Luminate is the tracking company whose sales and streaming data power the Billboard charts in the United States.
The launch builds on EVEN's existing platform at get.even.biz, where fans can browse and buy singles, albums, EPs and exclusive content. Buying a release grants what EVEN calls Access, which can include early listening before music reaches streaming services, plus first dibs on merchandise and tour tickets, private events and behind-the-scenes material.
Artists set their own prices and decide how to reward fans. EVEN states that artists are paid daily via Stripe and can own and export their fan data with a click.
EVEN is led by founder and chief executive Mag Rodriguez. The company launched in April 2024 and has said it onboarded more than 75,000 artists and 2,000 labels across 110 countries. PR Newswire
It has since struck wider partnerships. In February, EVEN announced an agreement with Universal Music Group to provide a direct-to-fan platform for artists worldwide. Universal Music Group Under that deal, UMG artists can offer physical music and merchandise through EVEN using UMG's global direct-to-consumer, vinyl and merch operation. EVEN has also partnered with distributor UnitedMasters and with Secretly Distribution to let independent artists sell albums, singles, podcasts and exclusive experiences beyond streaming.
For fans, this means fewer scattered links. New music, tickets, shirts and livestreams can sit under one web address. For artists, the pitch is simple: sell direct, keep the customer details, get paid fast.
