MyMonthlyCar Wants Local Dealers to Rent Used Cars by the Month
MyMonthlyCar will exhibit in the Startup Battlefield 200 cohort at TechCrunch Disrupt in San Francisco on October 13 to 15. The company runs an online platform for flexible, month-to-month rentals of used cars supplied by local dealerships. TechCrunch
The startup is registered in Delaware and based in Florida. It was co-founded by Igor Dobrianskyi, Kostiantyn Gitko and Vadym Zotov, with Gitko serving as chief product officer and Zotov as chief technology officer.
The service covers used cars only, with month-to-month terms and no short-term option. Users can search by ZIP code or city, compare vehicles and book online. Dealerships can also offer the deal as rent to own. The company describes its hosts as trusted local operators offering flexible terms without a traditional lease or long-term contract.
On pricing, the company says on its website that rentals require no credit check and no large down payment. For now, renters must bring their own insurance. MyMonthlyCar
The business model charges both sides, what marketplaces call a take rate. MyMonthlyCar does not charge dealers to list cars. It takes 10% of each transaction from the dealer and a separate 10% fee from the customer. Seven dealerships have signed on to test the service.
The company is working with an insurance broker to finalize its own insurance program that would let customers choose among coverage types. It expects operations to begin in earnest later in 2026 once that program is live.
The company is currently bootstrapped, meaning self-funded without venture capital. It plans to raise a seed round, an early outside investment, to hire developers. Part of that plan is an AI tool to help dealers decide which cars in inventory to put into rental.
Dobrianskyi previously launched the peer-to-peer car marketplace SizeCar in 2016, which expanded to 40 European cities. The idea for MyMonthlyCar traces in part to his time living in Vinnytsia, Ukraine, where he found no local car rental company. Refresh Miami
The company projects 100 dealerships, 2,000 monthly rentals and $300,000 in revenue in its first year of operation. It targets $42 million in revenue over the next five years.
The broader context here is inventory use. Dealers already hold the cars, the reconditioning work and the customer traffic. A month-to-month rental layer lets them earn from idle used units without running a daily rental business. For renters, the appeal is a car without underwriting, a down payment or a multi-year commitment.
In my view, three things will decide whether it works. The first is supply onboarding, since seven test stores say little about throughput. The second is insurance and risk pricing, which will shape both conversion and loss ratios. The third is the combined 20% take, split across both sides, which must cover payments, support and claims handling while still leaving dealers a reason to rent rather than sell. The planned dealer-side AI is best read as triage for that tradeoff, sorting which VINs, or individual vehicles, earn more as rentals than sitting on the lot. One detail worth noting in that light is the rent-to-own path, which could widen the buyer pool if the monthly math is clear. Looking ahead, if the insurance piece lands, the company can test its central bet that many people want a car for months, not days or years, and will pay for flexibility close to home.
