Christopher Bailey-backed Burleigh launches new website

The former Burberry boss now backing Burleigh has given England's oldest continuously working Victorian potter a new shop window.

Burleigh, the Staffordshire pottery maker based near Stoke-on-Trent, has launched a fully rebuilt website, according to WWD. Christopher Bailey, the former chief executive of Burberry Group, the British luxury house, joined a small group of investors to acquire the business earlier this year.

The deal rescued Burleigh Pottery's Stoke-on-Trent site from administration, the Financial Times reported in June. Burleigh is a 175-year-old company, according to The Guardian. Bailey pledged to protect its craftsmanship, the BBC reported, with the investment set to keep production going.

The new site was built by Project 3, which Bailey brought in for the work. It carries new photography by Chris Rhodes and Edward Rollitt. Shoppers can browse by patterns, pieces, bestsellers and gifts.

Every piece is made in Stoke-on-Trent. Ceramics are produced at Middleport Pottery, Burleigh's home in Staffordshire, England.

What makes this stand out is how the pots are decorated. Burleigh is the only pottery in the world that still uses tissue transfer printing. The method presses intricate, pigmented patterns onto raw clay. The company has transferred patterns by hand since 1851.

Its bestselling patterns include Asiatic Pheasants, Calico, Regal Peacock, Arden and Prunus. The range covers tea and coffee products and tableware. Burleigh also makes pieces with Ralph Lauren, the American fashion company, Soho House, the private members' club group, and Daylesford, the English organic farm and retailer.

For fans, this means the same workshop pots are now easier to find. Burleigh has a particularly strong following in the U.K., Japan and the U.S.