As Ever Launches Holiday Collection With Hostess Basket and Advent Calendar
Meghan, Duchess of Sussex, has launched a new holiday collection for her lifestyle brand As Ever. The lineup includes a Hostess Basket, fruit-covered chocolates and a keepsake card set, Town & Country reported on Oct. 6, 2026. Preorders also opened for the brand's first advent calendar, created with chocolatier Compartés.
The basket is the centerpiece. The wicker hostess basket is filled with two scented candles, three jams and three types of herbal tea, according to The Independent. That mix puts food and fragrance in one package. It is built to be given to a host, not assembled piece by piece.
The wider Shop All page adds more gift-ready sets. It lists The Golden Hour Set, The Heritage Library Set and The Pause and Pour Set As Ever. It also lists the 2026 As Ever Holiday Advent Calendar and an "Only Gets Better" Leather Bookmark. The names point to evening entertaining, books and slow mornings over tea or coffee. A chocolatier, in plain terms, is a maker that specializes in chocolate.
Last season helps explain the approach. As Ever described its 2025 Holiday Collection as gifts for giving and gathering curated to elevate every occasion As Ever on Instagram. That collection focused on No. 084 and No. 519 candles, sparkling wine, and jam and honey gift sets. The emphasis was on small luxuries that work at a table or in a guest room.
Distribution is familiar. As Ever said its 2025 Holiday Collection was live on asever.com and wine.asever.com. The announcement was posted on Instagram on Oct. 28, 2025. The two sites separate pantry and home goods from wine, which has its own shop. That split lets shoppers browse food gifts and bottles without mixing the two checkouts.
What makes this stand out is the focus on the giver and the host. Many holiday ranges lead with decor. Here the lead item is something to carry through someone else's door.
For fans, this means the calendar matters as much as the basket. An advent calendar, with small treats behind dated doors for December days, turns a one-time gift into a monthlong routine. Paired with chocolates, cards and teas, it keeps As Ever in food, drink and paper goods rather than clothing or beauty. Early October is when many brands open holiday preorders, and As Ever is following that retail calendar.
