French music marketing firm Base for Music joins Google's Gemini Startup Forum
A French company that says it can predict if music marketing money will pay off before a single advert runs has won a place at Google's home base in California.
Google for Startups will host its Gemini Startup Forum at Google's Mountain View headquarters. It is a two-day event for founders of startups at Seed to Series A stages, the early rounds of outside investment, to work directly with Google's AI experts. The forum is run with Google DeepMind and Google Cloud.
More than 100 startups from 17 countries were selected from over 2,000 applications, according to details reported by Music Business Worldwide. The pitch is simple. Competition was tight.
The music business representative in the group is Base for Music. The Paris-based company states it is the only music tech company in the cohort. It was founded in 2021 by chief executive Maxence Bazin.
Base for Music sells what it calls a marketing operating system to producers, labels and music companies. The software pulls advertising spend, audience figures, CRM data — customer relationship management, the database that stores fan and client contacts — and streaming numbers into one place. The company says users can then track the return on each marketing investment.
It goes further than reporting. Base for Music says its technology can forecast marketing return before a campaign launches, using AI to model likely outcomes from past data.
The company raised EUR 1.5 million, about USD $1.73 million, in a funding round in June 2025. That round was backed by LeanSquare, Super Capital, One Green and angel investors specialising in marketing technology.
Base for Music reports it supports more than 20,000 artists and labels worldwide. Its partners include distributors and services Ditto, iMusician, IDOL, TikTok-owned SoundOn and Cinq Music.
What makes this stand out for the wider business is the company it keeps. Startups selected for the forum also receive up to $350,000 in cloud credits, vouchers to pay for computing power on Google's systems, according to Google. Google says the forum is part of its Google for Startups Gemini Kit, which includes application programming interfaces, tools, training and technical resources.
