Jaguar Type 01: Price, Specs and U.S. Strategy Explained
Jaguar launched its all-electric Type 01 in New York on Tuesday night, 6 October.
The car starts at £130,000 ($172,000), according to The Guardian. It will go on sale in early 2027, with first deliveries expected in the second half of 2027. That is about double the starting price of its predecessor, the F-Type, which started at about £62,000.
The Type 01 produces more than 1,000 horsepower — a measure of pulling power, roughly ten times that of a typical family car. It is 2 metres (6ft 5in) wide. It has no rear window. A rear-facing camera replaces the traditional mirror.
Jaguar is aiming the car at wealthy tech industry buyers in the United States. JLR chief executive PB Balaji said the company will pivot toward North America and seek more sales to millionaires and billionaires. The Type 01 will not launch in China for a couple of years.
The New York unveiling follows a planned wind-down of outgoing Jaguar models, according to JLR. Jaguar had shown the interior of the Type 01 in August. On 2 October, Jaguar said it had taken over the JPMorgan Chase screen in Times Square ahead of the unveiling, according to JLR.
Jaguar's managing director is Rawdon Glover. Nvidia boss Jensen Huang rode in a Type 01 prototype and loved it.
JLR has announced 4,000 job cuts to save £1.7bn over two years. Jaguar Land Rover suffered a cyber-attack last year estimated to have cost the UK economy £1.9bn.
The broader context here is pricing and geography. At £130,000, Jaguar is leaving its old market position and asking buyers to compare it with ultra-luxury electric cars. The focus on American tech wealth, alongside the delayed entry into China, shows where JLR expects demand to hold. For buyers used to software-led performance and driver-assistance systems, horsepower alone will not close the sale. Brand image, screen and control design, and charging and service networks will carry weight.
Looking at what this means for execution, the timetable is tight. Early 2027 sales and second-half deliveries leave little room after a year of production disruption, system recovery and workforce reduction. The design choices add pressure. A two-metre body with no rear window and camera-based rear vision locks Jaguar into a specific approach to airflow and visibility. If wealthy early buyers accept it, Jaguar will have a distinct identity in a crowded top-end EV market. If they do not, there is no cheaper high-volume model to cushion the result.
