Charlotte Lawrence checks in for Frame x Ritz Paris 24 Hours campaign
Charlotte Lawrence spends 24 hours at the Ritz Paris in the new campaign for Frame's latest link-up with the hotel.
Frame, the Los Angeles-based ready-to-wear, denim and accessories company, has teamed with Ritz Paris, the hotel on Place Vendome, for the latest chapter of their ongoing collaboration titled 24 Hours in Paris, WWD reported. The campaign stars Lawrence, a musician and actress, and was photographed by Sam Hellmann. It runs day to night.
Lawrence released her debut album “Somewhere” in June 2025 alongside a North America headline tour. She has since toured Europe with Sombr on his “The Late Nights and Young Romance” tour and North America with Suki Waterhouse on “The Loveland” tour. She made her acting debut as a lead in “Bad Monkey,” the series on Apple TV+, the streaming service.
The cameras stay close. The campaign follows Lawrence wearing the collection through a full day at the hotel, presented as a cinematic diary. It mixes documentary-style footage and stills of quiet moments at the Ritz, drives through Paris, music sessions and late-night dancing.
The clothes move with that idea. The range includes a Ritz Suede Smoking Jacket in tan with a relaxed shape, self-tie belt and Ritz Paris detailing, and Frame’s Ritz Cigarette jean, a low-rise, slim cut in dark indigo wash with pocket embroidery and a removable gold charm chain with hotel emblems. There is also a Ritz Suede Varsity Jacket with striped rib trim, and a Ritz Silk Varsity Jacket and Short in brown colourblocking with gold accents.
Everyday pieces sit beside night-time ones. The Ritz Baseball Cap returns in new colours and fabrics including light blue, beige and suede. Unisex sweatshirts printed with “If Found, Please Return to Ritz Paris” come in light blue and brown with tonal embroidery. The line is completed by Ritz Velvet Slippers, a Ritz Satin Pyjama Shirt and Pant set, and a Ritz cashmere scarf.
For fans, this means a short window to see it in person. To mark the launch, Frame x Ritz Paris will take over the Ritz Paris Boutique in the hotel’s gallerie at 15 Place Vendome from Friday to Sunday. The pop-up will stock the full collection and show content from the campaign, with sweets from Ritz Paris Le Comptoir and a gift with purchase while supplies last.
It is the pair’s fifth collaboration, according to Ritz Paris. The hotel first worked with Frame on a capsule collection, a small limited range, in 2021.
