Fujifilm Adds Waterproof and Black-and-White Models to Its Single-Use Film Camera Line

Fujifilm announced two new additions to its QuickSnap single-use film camera range on 1 July 2026: the QuickSnap Active, designed to work underwater down to 10 metres, and a QuickSnap Black and White variant coming in September 2026. The announcement was made through the company's global newsroom and official social channels.

The Active addresses a practical gap in how casual consumers approach water sports and snorkelling. A waterproof rating to 10 metres puts it squarely in the territory of action cameras, which have long dominated this use case among people who shoot casually. What sets the Active apart is its weight — at 90 grams, it remains genuinely pocketable in a way that digital waterproof compacts have struggled to match.

The existing QuickSnap Flash gives some sense of where this product line sits. It comes pre-loaded with FUJICOLOR film (ISO 400 speed, which handles moderate light well), offers 27 exposures per camera, and follows a simple workflow: shoot, send to a lab, receive prints. The Active is likely to follow a similar formula, though Fujifilm has not yet released full specifications about which film stock it will use or how many exposures it will provide.

The Black and White model, targeted for September availability, attracts photographers who value the look and feel of traditional monochrome film — the grain texture and subtle tonal range that film captures differently than digital. For event photographers, weddings, festivals, or press days, handing a pre-loaded single-use camera to an untrained participant and knowing you will get a consistent black-and-white aesthetic from every shot is genuinely useful. The September timing, if Fujifilm meets it, catches the autumn event season in the northern hemisphere.

Single-use film cameras have seen a real commercial rebound over the past several years, driven largely by younger photographers who see the format's constraints — fixed focus, a set number of frames, mandatory lab processing — as creative choices rather than limitations. Kodak has maintained its own disposable lines, and a thriving resale market in expired cameras persists on platforms like eBay and Depop. Fujifilm's move here is not defending a shrinking niche; it is expanding the occasions where a QuickSnap makes sense.

One thing worth noting: Fujifilm has not yet specified which test standard it used to verify the 10-metre waterproof rating. Published standards like ISO 6425 or IEC 60529 exist for this purpose, but the company's materials do not clarify which one applied. For anyone planning to use the Active in challenging water conditions, that distinction matters. These cameras are not repairable or replaceable if they fail mid-dive.

On retail and distribution, the announcements give no detail on pricing or which regions will stock either camera beyond confirming global distribution plans. That omission will affect how retailers plan inventory for summer 2026 (when the Active could appeal to travellers) and autumn 2026 (when the Black and White might draw event photographers).