Spain brings 50 companies to Mipcom with star dramas and formats
Spain has arrived in Cannes with selling power to spare. Audiovisual from Spain, the umbrella brand of ICEX Spain Trade & Investment, is bringing about 50 companies and institutions to Mipcom 2026, the international television market in Cannes, which runs Oct. 12-15, according to Variety.
The Spanish delegation will work from two bases. Its main stand is R7.J11 in Riviera 7, alongside a dedicated area in the MIP Creative Hub focused on financing, co-production, meaning series financed and made by partners in more than one country, and international partnerships, according to Variety. ICEX also lists an official agenda page for the market, according to ICEX.
Three star names lead the drama push. Secuoya Studios is bringing three series to Cannes: "El laberinto de las mariposas" ("The Butterfly Labyrinth") starring Can Yaman, "El homenaje" ("The Tribute") with Elsa Pataky, and "Terra Alta" toplined by Miguel Bernardeau, according to Variety. Details on episode counts and release dates were not disclosed in the report.
Family film is also on the slate. Filmax is selling "Superthings: The Movie," directed by Víctor Monigote and produced with Tándem Films and Turanga Films, which bows theatrically in Spain on Oct. 23, according to Variety. The title extends a toys-first property to the big screen before its market bow.
Formats are central too. Onza Distribution represents "El Hormiguero" ("The Anthill"), described as Spain's most-watched entertainment show, now heading into a second Romanian season after adaptations in Italy, Argentina, Brazil, Mexico and Portugal, according to Variety. A format, meaning a show idea sold to be remade locally, lives or dies on that kind of repeat order.
The youngest viewers are covered as well. Krakatoa is bringing preschool property "Bumpy, the Bear," a Spiritum Entertainment co-production with RTVE participation conceived across digital, TV and music, with plans extending into licensing, publishing, toys and experiences, according to Variety. It is built to travel across screens first, products second.
What makes this stand out is the spread. Star-led drama for prime time, a cinema release for families, a proven entertainment format and a preschool brand built for licensing all sit under one national pavilion. For buyers walking the Riviera, that means one stop can fill several slots in a schedule.
