Entertainment

3388 Films Picks Up Sister Sister 3 for Multi-Continent Cinema Release

Jonah VillalbaPublished 16m ago2 min readBased on 1 source
3388 Films Picks Up Sister Sister 3 for Multi-Continent Cinema Release
Photo by Jakob Owens on Unsplash

U.S. distributor 3388 Films has picked up Sister Sister 3 for cinemas across the Americas, Europe, Australia, Taiwan and Japan, Variety reported on 13 October 2026.

The deal was closed at the Asian Contents & Film Market (ACFM) in Busan, the market where producers sell distribution rights to buyers from different countries. That means 3388 Films will handle the cinema release in those regions.

The film's original Vietnamese title is Chị Chị Em Em 3. It was directed by Nguyen Huu Hoang and produced by Will Vu for Muse Films, according to Variety.

Ninh Duong Lan Ngoc, Chi Pu and Ky Duyen head the cast. Steven Nguyen and Quoc Anh also star. The cast brings together familiar faces from Vietnamese film and television for a new chapter in the Sister Sister series.

The story is set in northern Vietnam in a bygone era. The look draws on traditional Vietnamese culture.

It will open in Vietnamese cinemas at the end of October. 3388 Films will follow with its theatrical rollout across several continents later this year, Variety reported. The home release comes first. International dates follow.

3388 Films is a U.S.-based specialty distributor, a company that focuses on releasing films from a particular region or genre. It was founded by Thien A. Pham.

The company has handled Vietnamese titles in Western cinemas before. Its release of Mai became the first Vietnamese film to gross more than $2 million at the combined North America and Europe box office, in US dollars, as reported on 13 October 2026. The figure covers ticket sales in those two markets combined.

The company has also worked behind the camera. It produced Actress Wanted, an independent thriller-horror.

Busan's ACFM is one of Asia's rights markets where producers close deals with distributors from different countries in a few days. Closing there gives the film a clear path to multiple territories at once. It also sets the calendar early, with the Vietnam launch locked for late October and the overseas push to follow before the year ends.

For audiences outside Vietnam, this means a cinema release is planned rather than a straight streaming debut. Theatrical here means a traditional cinema run, with dates and screens to be set territory by territory. The Vietnam opening comes first, then the multi-continent rollout.