Tving gets branded home on MBC Shahid for MENA viewers
Korean dramas are getting a dedicated home on MBC Shahid across the Middle East and North Africa.
MBC Group and CJ ENM have announced a branded Tving space, meaning a dedicated section inside the Shahid app, to carry premium Korean content for the region, as reported by Deadline. It will draw on CJ ENM, on Tving, the South Korean streaming service backed by CJ ENM, and on other South Korean production studios. For anyone opening Shahid, it works like a shelf with its own name above it.
More than 13 new titles are scheduled for the space during 2026. All of them will play as simulcasts, meaning they stream on Shahid at the same time as their release in Korea. No long wait for local transmission. More than 20 titles from CJ ENM's existing library will join them, so new episodes sit next to older favourites.
Six titles lead the announced slate. My Bias, My Boss and The Legend of Kitchen Soldier sit alongside Filing for Love, The Judge Returns and Our Universe. Further new releases will bring the total for the year to more than 13.
Language is part of the plan. Selected content on the space will be offered with Arabic subtitles and dubbing, with the localised versions covering key titles rather than the full catalogue. It is a practical point for family viewing and for fans who prefer to listen rather than read.
The agreement reaches beyond streaming. CJ ENM titles will also be introduced on MBC4, where they will hold an exclusive window for a specific period. Exclusive here means only MBC4 carries them on linear television during that window. That gives the shows a run on scheduled TV as well as on demand.
The pact was closed at MIPCOM in Cannes, the international television market. Tareq Alibrahim of MBC and Sebastian Kim of CJ ENM sealed the deal there. Both companies described the launch as an expansion of their long-term strategic partnership.
For viewers, this means one place to find the new Korean slate. Episodes land day and date with Korea, library titles sit next to them, and some stories get a second life on MBC4.
What makes this stand out for households is the mix of speed and choice. Day-and-date arrival removes the spoiler wait, Arabic tracks open the shows to wider family viewing, and the MBC4 window offers a lean-back option for those who still watch by schedule.
