Launch Financing lands $15 million to fund more indie films
Independent producers in the United States, Canada and Britain have a new $15 million pot to tap for cash flow.
Beverly Hills-based Launch Financing has secured a $15 million senior credit facility, a loan it can draw on to fund its own lending, from specialist lender Pier Asset Management, as reported by Deadline. The agreement was disclosed on 14 October 2026. The facility can expand to $25 million over time.
The deal is Launch Financing’s first institutional warehouse facility, a credit line used to hold short-term loans on its books until they are repaid. That structure helps it do more deals at once. It lets a small lender capitalise a larger run of loans without raising fresh equity each time.
Launch Financing is the film-lending arm of The Launch Company, led by chief executive Chris K. Daniels. It plans to use the money to scale short-term production lending to independent films across the three markets. Its loans run for eight to 26 weeks, covering the shoot and the wait for money to arrive.
The lender works against committed receivables, income that is contracted but not yet paid. That includes tax credits, cash rebates paid by governments for shooting locally, pre-sales, deals that sell distribution rights before a film is finished, and other pledged payments. Producers borrow against that promised money to pay crews and suppliers now.
It has form in that market. The company says it has funded more than 60 media loans on that basis, according to Deadline. Past borrowers include the productions The Dutchman, Thumb and The Marshmallow Experiment.
The wider team includes Wyatt Cavalier as chief investment officer of Launch Financing JV and Jess Mastro as head of development for The Launch Company. Daniels leads both the parent organisation and the lending arm.
What makes this stand out is speed. Indie shoots often face a gap of months between spending and receiving a rebate or a buyer payment. A weeks-long loan bridges that gap and keeps cameras rolling.
For film fans, this means action off screen. This kind of finance rarely makes posters or trailers, but it helps low-budget films start on schedule and finish without pausing to chase cash.
