Justin Bieber named 'White Boy of the Year' at 2026 Believe That Awards
Justin Bieber is the 2026 'White Boy of the Year'. Anthony Edwards handed him the title at the 2026 Believe That Awards, Edwards' own awards special.
Bieber beat four other nominees to the prize. They were Tom Holland, Erling Haaland, Robert Pattinson and Travis Kelce, according to Variety.
The title has quickly become the show's signature honour. Timothée Chalamet won it at the 2025 Believe That Awards. Chalamet later joined Edwards on the show.
The 2026 list recognised names from sport, music, film and online culture. Coco Gauff took the Beauty and The Beast Award for Outstanding On/Off Field Performance. Michael B. Jordan won Iconic Performance of the Year.
Comedy and streaming creators were also honoured. Druski was named Main Character of the Year. IShowSpeed was named Creator of the Year.
Two basketball honours went to active players. Jaden McDaniels won the Stood on Bidness Award. LaMelo Ball won the Bring Ya Ass Award.
The night's career honour went to 50 Cent. He received the Lifetime Achievement Award.
The Believe That Awards is produced by Edwards through Three Fifths Media, alongside Wheelhouse and Portal A. It was made as a special, meaning a one-off show produced outside a regular series order.
The 2026 special is presented by PrizePicks, meaning sponsored by PrizePicks. The 2025 edition reached 150 million cross-platform views, meaning watches counted across streaming and social video outlets, as reported by Variety.
What makes this stand out is the mix. Athletes hand out the prizes. Winners come from music, film and the creator economy. For fans, this means one show covers all three in a single night.
