Thomas Pink links with Susan G. Komen on $115 tie for breast cancer awareness
Thomas Pink, the British shirt and tie maker, has linked up with Susan G. Komen, the United States-based breast-cancer non-profit organisation, on a pink tie that raises money through October.
The tie is the centre of a short charity partnership for Breast Cancer Awareness month, the annual October campaign for research, screening and support. It gives shoppers a clear link between a purchase and a donation. Buy the tie. Part of the price moves to the charity.
The product is the Pink Woven Silk Tie, a necktie made from woven silk, priced at USD 115. During October, 25 percent of the purchase price will be donated to Komen to support its efforts centred on ending deaths from breast cancer, according to Women's Wear Daily. That donation promise applies through the month, not as a one-day offer.
The launch sat alongside Komen's Party in Pink in New York City. Thomas Pink joined as a partner for the evening at Cipriani South Street, the downtown Manhattan event venue. J.Crew, the American clothing retailer, came on board as a sponsor, meaning it backed the event financially.
The evening brought senior retail figures into charity roles. Eli Yedid, chief executive officer of Thomas Pink, served as a co-chair of the Party in Pink. A co-chair helps lead an event, from guest lists to fundraising. Libby Wadle, chief executive officer of the J.Crew Group, also served as a co-chair, while Ed Dandridge, chairman of the Komen board, attended in a leadership role.
Komen lists the Thomas Pink Special-Edition Pink Woven Silk Tie in its Shop for the Cure, its online shop where eligible purchases trigger donations to the charity. The group says its Party in Pink in New York City returns in 2026 during National Breast Cancer Awareness Month. The listing keeps the tie visible beyond the party room.
What makes this stand out is the simplicity. No auction. No complex mechanics. A shopper chooses a pink silk tie in October. A fixed share of the price goes to a breast-cancer charity. For anyone looking for a direct connection between a wardrobe purchase and a donation this month, that is the offer on the table.
