Bob Iger to publish One Last Time on Disney return

Bob Iger will tell the story of his return to Disney in a new book.

Random House will publish ONE LAST TIME: Managing Crisis and Building Resilience at Disney on 2 March, according to the deal listing reported by Publishers Marketplace. The book centres on Iger's second stint as chief executive of Disney. He wrote it with Dan Schwerin, who shares the author credit.

Short sentences help here. That tells readers where to shelve it.

The publishing deal was for North American rights, meaning one publisher controls the book in the United States and Canada. Those rights were acquired — bought, in plain language — by Andy Ward from Esther Newberg at CAA. Newberg acted as the agent, the representative who sells a manuscript or proposal to a publisher and negotiates terms on the author's behalf.

Random House is the buying publisher here. It works as an imprint, a distinct brand with its own editors and list, inside a larger publishing group. A named buyer matters in publishing because the editor who acquires a book usually guides it from manuscript to finished copy.

The date matters too. A publication date of 2 March is the on-sale anchor for the whole chain. Printers, warehouses, chain stores, independent bookshops and libraries work back from that day to set orders and deliveries. For readers in North America, that date is when the book goes on sale in the publisher's home territory.

The title and subtitle set out the scope. ONE LAST TIME points to a final act. Managing Crisis and Building Resilience at Disney points to leadership under pressure and efforts to steady a large organisation. The focus, as listed, is the second period as chief executive rather than the full career.

What makes this stand out for a general reader is the vantage point. A sitting chief executive rarely writes at length about a current tenure while still associated with the company. A co-written credit is normal in this kind of book. It means the named subject worked with a collaborator to shape interviews, notes and drafts into finished prose.

No advance, print run, price or international sales have been disclosed in the listing. The listing gives no further detail on length or formats beyond the March publication.