Warner Music Group Merges Its Sync Teams Under Ron Broitman

Warner Music Group is bringing its recorded music and music publishing sync teams into one global organisation, the company announced on Wednesday, 21 October 2026.

Sync, short for synchronisation, is the licensing of songs for use in films, TV shows, adverts and video games. A placement can earn fees for the artist and the songwriters, and it can put a track in front of a new audience.

Ron Broitman has been promoted to President, Global Sync, and will lead the combined group. He is based in Los Angeles and reports to Tom Corson, Warner Music Group's chief operating officer, according to Music Business Worldwide.

Sync staff who currently work across Warner Chappell Music, the company's publishing arm, Atlantic Music Group, Warner Records Group and ADA, the company's distribution division for independent labels, will now sit in the same team. Their remit covers creative pitching, which means proposing songs for specific film and TV projects. It also covers new business, licensing clearance, administration and data analytics for all of the company's sync rights worldwide.

Corson said the change gives the company one creative strategy, one commercial conversation, one clearance process and one administration route for its sync rights. Clearance is the step where a user secures permission for both the recording and the song itself, and it is often where a deal slows down.

Warner Music Group said clients will have a single point of entry to its full catalogue of recordings and publishing. The company expects streamlined clearances to speed up turnaround times, though it has not said by how much.

Guy Moot, chair and chief executive of Warner Chappell Music, will oversee the new group's strategy. He said the Warner Chappell team will stay embedded in the sync business, so that songwriters keep receiving creative pitching and hands-on care.

Broitman is not new to the role. Before this promotion he was senior vice president and head of synchronisation at Warner/Chappell Music. In 2013, Billboard reported that Warner/Chappell and Rhino Entertainment were merging their sync operations, and he was promoted to executive vice president and head of synchronisation as part of that merger.

For readers who have never thought about where a song turns up, this is the back office of the music business. The people who match tracks to films, adverts and games now report into one structure, with one route for requests. Whether that speeds things up will show in the turnaround times the company is promising, and those are yet to be measured.