Trump Merchandise Stores Close as Sales Slow
At least four Trump merchandise stores have closed this year, and their owners say sales have softened during Trump's second term, NPR reported on Oct. 22.
Trump-branded merchandise stores first appeared during the 2016 presidential campaign. Some have operated for years since then, and a few have now shut their doors.
In Bensalem, Pennsylvania, the Trump Store closed in early 2026 amid falling sales. It still sells its products online.
Bill Hays opened a Trump superstore outside Knoxville, Tennessee, in April 2024. He closed it in September 2026. At its peak, the store took in $200,000 in sales a month. By the time it closed, monthly sales had dropped to $20,000, according to NPR. Hays still operates a Trump store in Gatlinburg, Tennessee, which was open as of October, with Christmas sales still ahead.
Philadelphia store owner Mike Domanico announced in January that his Trump storefront would close at the end of the month, after six years in operation, the Associated Press reported.
Online sellers are also reporting lower numbers. The MAGA Mall, an online retailer and wholesaler of MAGA-branded gear, reported sales down 30% compared with a presidential election year, when Trump is on the ballot. The site sells more than 1,000 MAGA, patriotic and religious products, including 400 kinds of hats.
A MAGA merchandise seller told Fortune in October that his MAGA product sales in recent months were down 34% from 2024. He attributed the decline to 2026 being a midterm election year.
NPR also reported that Trump's average approval rating fell from 50% when he took office for his second term to 44% when the Bensalem store closed. The rating fell five points further by the time the Knoxville-area store closed.
