Entertainment

Clayface Takes $3.5 Million in Thursday Previews as Weekend Forecasts Spread

Jonah VillalbaPublished 4m ago2 min readBased on 4 sources
Clayface Takes $3.5 Million in Thursday Previews as Weekend Forecasts Spread
Photo by Bakyt Kosjan on Pexels

Warner Bros. and DC Studios' Clayface took in $3.5 million from Thursday preview screenings, according to Variety. Previews are the early shows held before a film's official opening, and they give the first hard numbers of the weekend.

The R-rated comic book movie is a horror thriller, according to Warner Bros., and Tom Rhys Harries plays the title role. James Watkins directed it. The studio put the production cost at $44 million, a figure that covers making the film but not the money spent to advertise it.

Forecasts for the opening weekend, the first three days of release, vary. Variety projects $25 million to $35 million, while some rival estimates put it at $22 million to $28 million. Warner Bros. itself projected a $25 million to $30 million domestic opening, meaning sales in the United States and Canada. The Hollywood Reporter reported the studio's figure, and the film was booked at 3,400 cinemas for Friday.

Advance ticket sales, known as presales, offered an earlier signal. Deadline reported that presales at some major cinema circuits were wavering ahead of the weekend. Some of those circuits pointed to an $18 million opening, while others saw it in the mid-$20 millions.

Overseas, the film is on track to add $20 million to $25 million, which would give it a global opening of $45 million to $55 million. Overseas means every market outside the United States and Canada.

The weekend also has other titles in motion. You Can See Everything is widening from 855 cinemas to 2,600 in its second weekend, after making $15.6 million in its limited opening. Black Bear's romantic comedy Wicker made $620,000 in Thursday previews and is expected to reach $6 million to $8 million by Sunday. Sony's Klara and the Sun, directed by Taika Waititi and starring Jenna Ortega, is expected to open at around $2 million.

Sacha Baron Cohen's comedy Ali G: Who Iz I? is playing in 125 cinemas before it moves to streaming on Prime Video.

Sunday's figures will show how close the early estimates land.

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