Venezia FC's Fashion Fame Runs Ahead of Its Results
Venezia FC, a soccer club with a modest sporting history, has become a fashion sensation, but its performance on the pitch has struggled to match the attention it gets off it, according to a New York Times article published on October 26, 2026. The paper's headline asks, "Is the Venice Soccer Team Ever Going to Be as Good as It Looks?"
The club's profile rests heavily on its clothing. Its official online shop sells match shirts, clothing, accessories and gadgets. One kit design features the gold stars of the Basilica di San Marco, the landmark church in Venice, according to Versus.
Shirts are a regular part of the club's identity. For the 2025/26 season, Venezia FC and the brand NOCTA presented a third jersey designed by Diego Moscosoni and Ariel Mojetta, which revives the club's iconic palette with vertical orange stripes. The same season, the two also unveiled a fourth jersey signed by Drake Ramberg.
On the field, the club has recently moved up a level. In May 2026, Venezia secured promotion to Serie A, Italy's top division, finishing one point ahead of Frosinone, which was also promoted, according to Reuters.
The newest kit news came on October 26, when the club presented its fourth shirt for the 2026/27 season under the title "Fish Bones," as stated on the club's official website. The site lists home, away, third and fourth match shirts for the season, including long-sleeved versions of the home kit made with NOCTA. A separate third match jersey for 2026/27 introduces an alternative crest drawn from the city's history, according to the club's shop listing.
The club's hometown and its reputation for style now sit alongside a harder question for the squad: whether results in Serie A can keep pace with the attention its shirts attract. The New York Times article examines that gap, and the club's shirts continue to be its most visible calling card.
